Download: Roses in the Thornbush: How Marketing Can Leverage the Value of Recruiting
and How Recruiting Can Leverage the Value of Marketing
Reviewing the Cost of Internet Recruiting
(March 16, 2001) Clearly, the Internet is not a "cheaper way to recruit". A full accounting, which looked beyond the price of an individual advertisement, would show marked increases in overall costs when viewed from an industry perspective.
All of those Internet companies losing all of that money have to be factored into the equation. Time spent learning and evaluating new systems must be accounted for. The dollars spent on advertising and customer acquisition, the cost of the demise of certain historical providers and the cost of undoing the damage wrought by their sales techniques all have to be included in a real estimate of the cost of Recruiting.
Over time, the cost of Recruiting an employee is going to reflect the scarcity. An economic circumstance in which that fact was untrue is unimaginable. As the price moves into alignment with the actual cost, many of the players will undergo profound changes in their business models and viability.
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