It is better
to not be on
the web than
to be on and
not know why
John Sumser

Reality
is more
complex
than
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
badly.
If you can't
make the necessary
commitments of
time and energy
to your
electronic
marketing
efforts
scale back
your plan.
John Sumser

OUR HOME

Consumers have high expectations for personalized service and are willing to walk - or even surf the web - to get it. Attracting and retaining Potential Candidates is critical. The best approach to defeating the daily assault of new challenges is to embrace marketing's oldest golden rule - the customer is always right and applying it to Potential Employees.

With this in mind, candidates must always be at the center of all of your employment marketing decisions, their influence radiating out to every point of contact you have with them. It's up to you to know their behaviors and preferences and tailor your employment marketing strategies to cater to their needs. Companies who recognize this and build their strategies around retaining and deepening their relationships with their potential employees are the ones who will succeed.

(Excerpt from the 2001 Electronic Recruiting Index)

- John Sumser © TwoColorHat. All Rights Reserved.

Each year, interbiznet spends thousands of hours researching the Recruiting Industry to produce the Electronic Recruiting Index. This annual two-volume report enables you to analyze the marketplace, where your company fits in it and where it needs to go.

Odds are your competitors have already bought this report.

Stay Competitive. Buy TODAY.

© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

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