IBN: Defining Excellence in Electronic Recruiting


Electronic Recruiting

Our Rate Card

Please Click On Our Sponsors

Please Click On Our Sponsors

Recruiting News for the Human Resource Professional

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors

Please Click On Our Sponsors




Click On Our Sponsors

Click On Our Sponsors







Find out more
About IBN

Got a news tip?
Jean Collins

Our Rate Card



Trends Reports



(Over 60)

Company Job Listings
(Over 4000)


It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall

It's better to
do a few things
really well than
than to do
a lot of things
If you can't
make the necessary
commitments of
time and energy
to your
scale back
your plan.
John Sumser


Click On Our Sponsors

The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations
Click On Our Sponsors  

Home | ERN | Bugler | The Blogs | Blogroll | Advertise | Archives | Careers

Elements Of An Employment Brand
(March 15, 2001) Developing an Employment brand involves making a multi year commitment. Brand development involves the repetition and fine tuning of the same message over time. Think of "Be All That You Can Be", the Army's Employment Branding message, as the epitome of a 20th Century campaign. The hook phrase was repeated in all sorts of communications media over the course of 20 years. Consistency, Targeting and Repetition are the necessary baseline. The difference between the Army's monolithic campaign and effective contemporary campaigns is that today's market environment requires tailoring of the message and value proposition at the department level.

Consumers have high expectations for personalized service and are willing to walk - or even surf the web - to get it. Attracting and retaining Potential Candidates is critical. The best approach to defeating the daily assault of new challenges is to embrace marketing's oldest golden rule - the customer is always right and applying it to Potential Employees.

With this in mind, candidates must always be at the center of all of your employment marketing decisions, their influence radiating out to every point of contact you have with them. It's up to you to know their behaviors and preferences and tailor your employment marketing strategies to cater to their needs. Companies who recognize this and build their strategies around retaining and deepening their relationships with their potential employees are the ones who will succeed.

(Excerpt from the 2001 Electronic Recruiting Index)

- John Sumser © TwoColorHat. All Rights Reserved.


2001 Electronic Recruiting Index
The Human Capital Marketplace

Each year, interbiznet spends thousands of hours researching the Recruiting Industry to produce the Electronic Recruiting Index. This annual two-volume report enables you to analyze the marketplace, where your company fits in it and where it needs to go.

Odds are your competitors have already bought this report.

Stay Competitive. Buy TODAY.

© 2013 interbiznet.
All Rights Reserved.

Materials written
by John Sumser
© TwoColorHat.
All Rights Reserved.

Electronic Recruiting News


  • 2003 Trends Whitepaper

  • interbiznet Bookclub

  • interbiznet Listings

  • interbiznet Trends

         - Bugler
           Daily Industry News

         - ERNIE
           ERN in Email

         ANNUAL REPORTS:      

  • Electronic Recruiting
         Index (ERI)

         - 2002 ERI
         - 2001 ERI
         - 2000 ERI
         - 1999 ERI
         - 1997 ERI
         - 1996 ERI
         - Report Pricing


  • Integrated Employment
          Branding Presentation
  • 2003 Trends Whitepaper
  • interbiznet Listings
  • interbiznet Trends
  • interbiznet Bookclub
  • Top 100 E-Recruiters
  • Presentations
         - Recruiting Then/Now
  • Recruiter's Toolkit
  • Seminar In A Box
  • ERN Archives
  • 1st Steps In The Hunt


  • Our Rate Card
  • Demographics

    Recently Archived Articles

  • Another POV
  • JobHunters
  • Downturn Navigation
  • Employment Branding
  • Trade Shows
  • Workflow
  • Business Models
  • Use of "Communities"

    ERN Archives

    Stocks We Watch:
    Public Companies
    in Electronic Recruiting


         © 2013 interbiznet.
         All Rights Reserved.

         Materials written
         by John Sumser
         © TwoColorHat.
         All Rights Reserved.