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It is better
to not be on
the web than
to be on and
not know why

John Sumser

is more
it seems.
John Gall


The Electronic Recruiting News is a Free Daily Newsletter For Recruiters, HR Managers, Advertising Agencies and Clasified Advertising Operations

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(October 27, 2000) The web flattens and disintermediates. It encourages serial communications between peers. It resists top down governance. It grows too fast (and slips into too many cracks) to administer. It flickers and then burns. People want to be free; information just follows them.

Technology is a funny word to use to describe the work people are doing in our industry. While the real work looks like Database Administration and design, the mysterious implications of the word 'technology' keep us from seeing the simple things that are getting done. If asked, we'd suggest that the word 'technology' be limited to real invention, not clever ways of using existing tools. The reason that our industry continues to grow is that there is no real technology underlying the business.

It boils down to a service that automatically underlines important classified ads in an electronic newspaper. As delicious as that may be, it's automatic highlighting and nothing more. The investment required to start a business in this space is small; bootstrapping is possible; capital is often a 'nice to have'.

Coupled with the historical reality that no single entity has owned more than a 4% market share, the easy to duplicate technology in our business means that Electronic Recruiting businesses will continue to proliferate. Consolidation (even though some large ventures are failing) is not close at hand.

Rather than forecasting the emergence of one or several large dominators, we expect the continuing fragmentation of the market. It's only the web doing what it does best. We are simultaneously blessed and damned by the free market infrastructure in our business.

- John Sumser © TwoColorHat. All Rights Reserved.

Richard Johnson, CEO of , says "Our technology is the best in the space." So why haven't they turned a profit yet?

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(October 26, 2000) Actually, we were expecting a 12 Step Program and a sponsor when we visited JobAA: the Internet's Leading Career Site.

Their online materials say: is the only company in the world to develop a way to standardize the distribution of resumes over the Internet. More corporations are turning to the Internet to recruit employees, and's revolutionary technology has made this process as simple and seamless as possible.

About JS Internet Co., Ltd.

JS Internet Co., Ltd. is one of the pioneers in doing e-business in Thailand, founded to provide a full array of business related to Internet services with the purpose of being part of easing and supporting international trades. As a strategic business unit of Jong Stit Co., Ltd., which is globally accepted as one of the biggest companies in the textile industry in Asia, apart from the solid support in financial side and high-technology equipment, we are fortified by the cohesive, functional teamwork of experts from various industries in order to effectively assist each of our customers' businesses.

Our Mission mission is to make the powerful tools to helps job seekers find the best jobs and the employers find the most appropriate candidates in the easiest way possible. We have design the most powerful career tools on the Web to help you take the next step in your career. You can simply possess the personal career account that we provide with a host of features and applications, which are aimed at assisting you in both your career expansion and business development.'s Teamwork's key success factor is our persistent, devoted, and energetic staff from functional fields in question, resulting in the effective teamwork. To join in our team, candidates are to be qualified determined requirements. The following divisions are seemly integrated to form

As we keep saying, the barriers to entry are low.

Interestingly, the company seems to have a reasonable pile of jobs, employers paying for service and resumes.


No wonder job hunters and customers are confused.

- John Sumser © TwoColorHat. All Rights Reserved.

Gilligan Dot Idiot Dot Pro

(October 25, 2000) From our Bogus Waste Of Time desk comes the following press blurb:


On October 2nd, and Virtual Internet plc announced their joint bid to form a new registry (to be named RegistryPro) to create a new TLD (top level domain), exclusive to professionals. If .pro is accepted by ICANN, (Internet Corporation for Assigned Names and Numbers) specific sub domains will be set up to allow professionals to register YourName or YourName, for example.

"By creating .pro, RegistryPro can potentially revolutionize the domain name system, allowing for global adaptability and scalability, while fulfilling a genuine need among web users. The end result is a way for professionals to identify themselves on the Internet while fostering consumer confidence not previously possible with .com, .net, and .org."
- Rich Forman, President and CEO of

Though these names are not yet available, we'll keep you updated on our progress! To read the press release, click 410&layout=1&item_id=120428

Apparently, they're proposing that the addition of,, and for certified professionals (they're whacking out the certification identification process right now) might make things easier to find online.

Although this particular venture is headed for the shoals from the point of conception, it should serve as fair warning. The player who really takes Recruiting to the next level may well not come from the ranks of the industry.

After all, none of the last industry's players have made it this far, right?

- John Sumser © TwoColorHat. All Rights Reserved.

Career Erkel

(October 24, 2000) It must be sarcasm week at interbiznet.

Skillmercial(sm), Jobmercial(sm) and Orgmercial(sm). Really. We're betting that if you get a Jobmercial(sm) delivered with Skillmercial(sm), you'll have an Orgmercial(sm). This is the savvy market-penetrating scheme currently promoted by KForce. Apparently, their good fortune at renaming the prior, old school staffing business went to their head.

Kforce's clever reinvention of the video dating service moved online reminds us somehow of Erkel, the 1990's child sitcom star. Ever smarter than he needed to be, Erkel happily paraded his naivete and optimism. Although the results were surprisingly positive, there was a time when being called an Erkel was a serious insult.

- John Sumser © TwoColorHat. All Rights Reserved.


(October 23, 2000) You'll know when there's been a meaningful consolidation when people stop opening career sites at the current pace. From here it looks like everyone is turning a small corner of their bathroom into an internet oriented small business. The barriers to entry in the job board business are so low that we imagine the numbers will continue to explode for the foreseeable future.

But, you'd think that someone would invent a distinctly different name. We've gotten notes from earnest marketing people wondering why the market can't tell their offering (usually a named derivative of job, career, hire or recruit) from the rest of the pack.

Here's our quick gathering of additional losing names:

Already In Play:

Still Available:
  • CareerBait
  • CareerDonkey
  • CareerMonk
  • CareerFunk
  • JobWhoopie
  • CareerCaterpillar
  • CareerEagle
  • CareerStew
  • CareerMating

- John Sumser © TwoColorHat. All Rights Reserved.

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