The Electronic Recruiting Index comprehensively describes the entire online recruiting industry. Over 800 pages long, it is the single source of insight and understanding as you begin or evolve your Internet Recruiting strategy and tactics. It includes:

• A thorough description of the current marketplace
• Critical (and proven) Strategies and Tactics
• Detailed Analyses of the Top 100 Recruiting Sites
• Reviews of 3500 Employment Industry Websites
• A comprehensive directory of today's players and companies

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Table of Contents

Volume I
Chapter 1: Introduction	1
Chapter 2: 1996 On The Net
Introduction	5
a. The Marketplace	10
b. The Technology	12
b.1. Intranets and Firewalls	14
b.2. Java, JavaScript, and ActiveX: Enlivening The Website	17
b.3. Agents and Other Provocateurs	18
b.4 .Conferencing, Chatting, Video, and Collaboration	20
b.5. Database Integration	21
b.6. Essential Recruiter's Toolkit For Technology	22
c. Growth Trends, Statistics, and Demographics	24
d. Old Players, New Players, and Tech Differences	29
e. Information Design and Architecture	29
f. Advertising	31
g. Web Personalization	34
h. Conclusion	35
i. Key Resources	35
Chapter 3: Who Is An Electronic Recruiter?
Introduction	49
a. Market Entry: Costs and Perspectives	50
b. Marketplace Map	50
c. Marketplace Perceptions: The Players' View of the Elephant	53
d. Corporate HR	54
e. Third-Party Recruiters	54
e.1 The Small Players	55
e.2 Executive Recruiters	55
e.3 Professional Employment Organizations (Outsourcing Firms)	56
e.4 Permanent Technical Placement	56
e.5 Permanent Non-Technical Placement	57
e.6 Temporary Placement	57
e.6.1 Temporary Placement - Technical	57
e.6.2 Temporary Placement - Non-Technical	58
f. Recruitment Advertisers (Comprehensive Web Advertising Niche)	58
g. Resume Depositories, Databases, and Services	59
h. Newspapers and Periodicals	59
h.1 Print with Web Extensions	60
h.2 Digital Periodicals	61
i. Educational Institutions	61
j. Non-Profits and Community Builders	62
k. Recruiting Networks	63
l. Unexpected Players	64
m. Logical Entrants	64
n. Niche Players	64
Chapter 4: Marketplace Trends
Introduction	65
a. Marketplace Growth	67
b. Consolidation	75
c. Specialization	77
d. Job Ads as "Infotainment" and the Concept of "Placing"	77
e. Expansion Beyond Technical Recruiting	79
f. Pricing	80
g. Uses of Technology	80
h. Advertising, Marketing, Media Placement, and Traffic Development	82
i. Information Design	84
j. Distributed Recruiting	85
k . Niching	85
l. Emergence of the Software Development Paradigm	86
Chapter 5: Benchmarking Successful Recruiting
Introduction	111
a. Varying Definitions of Success	116
b. Underlying Motivations	117
c. Redefining Job Ad Content	118
d. Focus and Position	118
e. Multiple Revenue Streams/Payoffs	119
f. Customer Orientation	119
g. Market Niche Access	120
h. Ability to Jump the Paradigm Hump	121
i. Graphic Design	122
Chapter 6: Third Party Recruiting
Introduction	125
a. Website: Business or Brochure	130
b. Research: Finding Candidates	133
c. Marketing and Promotion	136
d. Picking an Internet Provider	139
e. Site Design Basics	140
e. Some Do's and Don'ts In Website Development	145
f. Resources	147
Chapter 7: HR Recruiting
Introduction	157
a. Core Site	157
b. Marketing the Recruiting Site	161
c. Testing and Response Rates	164
d. Fishing the Niches	164
e. Advertising Placement	166
f. Finding the Right Balance	168
g. Working with Marketing	168
h. One Year Development Plan	169
i. Resources	169
Chapter 8: Employment Advertising and Media Planning
Introduction	171
a. Thinking About Advertising	172
b. Preparing Your Ad	177
c. Locations and Rates for Ad Placement	178
Pricing, Service and Contact Information	179
Chapter 9: The Top 100 Electronic Recruiters
Introduction	199
Categories and Winners	203
Reviews	211
Chapter 10: Emerging Strategies, Trends and Forecasts
a. Strategies	265
a.1. Regionalization	265
a.2. Embedded Content	266
a.3. Multiple Revenue Streams	266
a.4. Convenience is King	267
b. Market Growth	268
b.1 Internet Growth	268
b.2 Electronic Recruiting Growth Trends	270
c. Nobody Understands The Internet	272
d. Specialization	273
e. The Decline of Bigness	273
f. Pricing and Value	274
g. The Baby Bust and Other Demographics	274
h. Skill Sets	275
i. Standard Occupation Classifications (SOC) and Other Sorting Issues	275
j. Conclusions	276
Conclusions	279
Volume II
Appendix A: 2000 Website Reviews
Appendix B: 5800 Electronic Recruiters