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1996 Electronic Recruiting Index:
Annotated Outline
- 1 INTRODUCTION
- 2 EXECUTIVE SUMMARY
- 3 THE INTERNET AND WORLD WIDE WEB: A REVIEW
- 3.1 History
- 3.2 The World Wide Web
3.4 Current User Profiles
- 3.5 Demographics and Growth
- 4 ELECTRONIC RECRUITING
- 4.1 How Electronic Recruiting Works
- 4.2 Benefits for Recruiters
- 4.3 Benefits for Client Companies
- 4.4 Benefits for Job Seekers
- 4.5 Risks
- 4.6 The Limits of Electronic Culture
- 5 STRATEGIES AND TACTICS
- 5.1 Microniche Marketing
- 5.2 The Internet as a Component of an Overall Strategy
5.4 The Electronic Business Card
- 5.5 The Electronic Listing
- 5.6 The Electronic Brochure
- 5.7 The Interactive Website
- 5.8 The Net-aware Electronic Resource
- 5.9 Using Usenet
- 5.10 Multi-channel Distribution
- 5.11 Building Traffic
- 5.11 Approximate Startup Costs
- 5.13 Approximate Lifecycle Costs
- 6 STRATEGY PART 2
- 6.1 Build a Better Mousetrap
- 6.2 Acquire a Body Guard
- 6.3 Join a Gang and Establish Turf (JAGET)
- 6.4 Frontal Attack
- 6.5 The Community Service Approach
- 6.6 Surrender and Win
- 6.7 Understand and Solve Real Problems
- 7 CHARACTERISTICS OF A GREAT WEBSITE
- 8 THE TOP 25 ELECTRONIC RECRUITERS
- 8.1 Criteria and Services Overview
- 8.2 Top 25 Service and Price Comparison
- 8.3 Using One or More of the Top 25
- 8.4 Summary
- 9 EMERGING TRENDS AND FORECASTS
- 9.1 Electronic Matching
- 9.2 Email/Fax Integration
- 9.3 One Billion Websites
- 9.4 The Coming Consolidation
- 9.5 The Network Economy
- 9.6 The Changing Role of the Recruiter
- 9.7 Who's the Advertiser?
- 9.8 Who's the Employer?
- 9.9 Who Needs Recruiters?
- 10 CONCLUSIONS AND RECOMMENDATIONS
- APPENDIX A: ELECTRONIC RECRUITING WEBSITE REVIEWS
- A.1 Criteria
- A.2 Website Reviews
- APPENDIX B: DIRECTORY OF ELECTRONIC RECRUITERS
- APPENDIX C: GETTING STARTED ON THE INTERNET
- APPENDIX D:BIBLIOGRAPHY
- APPENDIX E: GLOSSARY OF TERMS
Answers to Tough Questions from Our Customers
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