MIA: Software and Marketing
Marketing Seen As a Percentage of Overall Costs
Policy Driver Toward Adaptability
Software Seen As an Art-Form
Necessary, Uncontrollable Cost
Both Left Out of 80s "Revolutions"
Both Undergoing Current Transformations
Marketing: Becoming a Database Function
Marketing: Becoming a Design Function
Software: Platforms are ReCentralizing
Software: Information Systems Losing Sterility
