If You Build It, No One Will Come
Common Sense Left Out Of Many Early Experiments
Assumption: If It Was Right, Visitors Would Come
Reality: Flat Landscape, No Landmarks
Assumption: Time In Your Site = Success
Reality: Transactions = Success
Assumption: Content = Revenue
Reality: Contact = Revenue
Assumption: Once Is Enough
Reality: Sustained Relationships Are Critical
Grassroots Audience Building = Success
