World Wide Web
- 15 Years To Become an Overnight Wonder
- Graphical Interface To Internet
- Links, Text, Graphics, Audio, Video, Software
- Phase One: Exponential Growth, Super Hype
- New Mediums Only Partly Like Old Mediums
- Many Failures, Mostly Buried Under Hype
- Cost = 10 to 12 Times Development
- Phase 2: Just Beginning
- Customer Integration Is Key
- New, Broader Definitions of Customer