

Hive Architecture
- Built By The Bees
- Built Around The Queen
- Structure Of The Hive Is Consequence, Not Intention
- Honey and Polination Accidental Byproducts
- Ultimate Grassroots Development
- Audiences Build One Member At A Time
- Economies of Scale = Maniacal Fans as Marketers
- Boundary Definition: Customers a Marketers
- Open Distribution = Customer Participation




