Old Marketing
- Vance Packard: Lies, Deceit, Manipulation
- Sales: The End That Justified The Means
- Mismatch Between Promise and Product
- Mismatch Between Product and Customer
- Broadcast Distribution, One Size Fits All
- Sucker Born Every Minute
- Population Distribution of Suckers = 1% - 2%
- Strategy, No Operational Involvement In Product
- Creators Of Popular Taste
Copyright © 2013 interbiznet. All rights reserved.
Materials written by John Sumser © TwoColorHat. All Rights Reserved.