What We Do
We create and assist in the creation of Web based Commerce.
First, we listen.
We've developed a Planetary Business Model as the result of patient trials and testing. At the very heart of our operation (the Sun, if you will) is an intense Information Research and Development Process. Audience - Information Fusion is what we call our daily experiments in Web Audience Development. We are profoundly convinced that Audience Development is a key repeatable approach for Web based enterprise development. Daily generation of new content is inseperable from Audience Development.
Patterned information delivery to a targeted audience creates Information Distribution Channels over time. We think that these channels are just like the aqueducts used to irrigate parched farmland. The value we develop in the core process flows into the hands of Web surfing information farmers who put it to use in their enterprises. They return value to the system by becoming repeat visitors, offering suggestions and joining mailing lists. Over time, the relationship becomes comfortable and our Distribution Channels become a part of the individual reader's desktop.
We currently offer 5 discrete information channels, each related to the other and in various stages of maturity:
We routinely talk with potential clients who believe that the formula for commercial web success implies getting millions of hits. As a thought experiment, we suggest trying to imagine a Website that only needs one hit to succeed. The conversation nearly always concludes with the realization that the particular enterprise never built an income model before rushing into site development.
Growing the core enterprise to the point that it hits the Income Belt is a predictable, time consuming phase. Once accomplished, all sorts of unexpected opportunities arise. In our case, the channels offer the possibility of advertising revenue, introductions to new clients, consulting opportunities and publication potential. Each step in our growth increases the profitability of the whole.
The final orbit of our Planetary Business Model is the most exciting by far. Because we've done our homework and tactically proven our strategic view, our clients benefit from our hard won experience. Though the principles of commercial development don't vary, the tactics change widely in each of our implementations.
We're incredibly turned on by the prospect of Client Synergies. You may recall that we see ourselves as a network rather than as a traditional business structure. In network theory, each additional node creates geometric increases in the number of possibilities for the network as a whole. We invest heavily in ensuring that our partners and clients become involved in a series of reciprocal relationships.
So, how would we work with you?
Our deliverable services include:
Then, we develop a strategy.
Then, we create a market.
Then, we grow an Audience
In each case, there is a core audience with significant (20%) crossover between audiences.
Distribution channels can become income generators after a reaching a certain critical mass. There is a balance between target audience and traffic volume that is easy to overlook in the current blizzard of hype about Web Commerce.
A quick review of our Clients and Experience will give you a clearer picture of the possibilities. We develop each relationship based on the needs of our customers.
