Internet Business Network built site traffic at the aggregate rate of 10% per week over a 9 month period through the daily production of newsletter content and various web promotion techniques.
Strategic Projects
Because of the sensitive nature of many of our relationships, we can only provide summaries of our strategic projects.
Project: Market Analysis Developed templates and editorial processes for comprehensice niche markt and competitive analysis. First Study, The 1996 Electronic Recruiting Index sold over 200 copies. As a result, we're increasingly exposed to and aware of the online recruiting industry. Similar projects are underway in several industries.
Project: Recruiter Established the design process and performed an in-process Usability Review for a major Employment Recruiter's Web development project.
Project: Online Recruiter Expanded visibility (and sales) of an online recruiter using a variety of Web Promotion techniques. Project included dramatic website redesign.
Project: Web Infrastructure Product Redefined the target market, developed a strategic marketing plan and helped reposition a provider of web infrastructure software.
Project: Publishing / Website Integration Defined the development process, developed specifications and managed website designers for a publishing-website integration that featured electronic and paper text delivery.
Project: Web Design House Business Planning Created a market intelligence system for an aggressive Web Design startup. Reviewed and improved market / dlivery planning.
Project: Custom Online Publishing Developed hardware architecture, product branding and core business planning for a publishing form that delivers tailored reports through the web and on paper. Website functionality designed into production process.
Project: Record Promotion developed and executed an online markting plan for a successful niche recording act. Object of the plan was to turn one back catalog title into a crossover hit. Increased sales by 30%.
Project: Internetworked Consulting Designed and prepared specifications for national consulting infrastructure.
Project: Strategic Marketing Intervention Helped large services company reorient its market approach usong web technology as a lever.
