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This Week's ERN
December 30, 1999

Renters May Have Labor Market Advantage
Because they are not locked into a local labor market by owning a home, renters may have an advantage over homeowners in finding and keeping a job. That is the conclusion of research supported by the National Multi Housing Council.

Advertising News
HotJobs.com has signed a 1-year contract to advertise on the Nasdaq MarketSite Tower, making it the first company to advertise on the world's largest video screen. Advertising is scheduled to begin New Year's Eve, when an estimated 3 million potential job seekers will be in Times Square and an expected 1 billion people worldwide will be tuning in for the celebration.

Retention Revisited
New hires are more likely to stay at a job if recruited through inside sources, instead of through ads or employment agencies, studies show. Researchers at Ohio State University's College of Business reanalyzed data from 28 studies involving nearly 39,000 employees to see what types of recruitment sources are most likely to yield long-term workers.

Metropolitan Area Employment and Unemployment
The Bureau of Labor Statistics reports that for November, 199 metropolitan areas indicated unemployment rates below the U.S. average (3.8 percent, not seasonally adjusted), while 123 areas registered higher rates. Thirty-one metropolitan areas had rates below 2.0 percent, with 20 of these located in the Midwest, 8 in the South, and 3 in New England. Of the 7 areas with jobless rates over 10.0 percent, 5 were in California, and 2 were along the Mexican border in other states.

Gearing Up
TriNet, providing outsourced, integrated human resources for fast-growth technology companies, has received $4 million in financing from Sanwa Bank.

Transcending Hits
According to a new report, current valuation of Website success fails to provide the insight needed to steer online efforts. To accurately quantify success, sites must examine visitor profiles and online behavior, instead of the number of page views. Hmmm ... sounds as if they read John Sumser.

New Trend?
My Yahoo! My Front Page Web Site Trafficker has links under its Employment heading for new sites recently added. Guess where you go when you click on today's--to a resume. One thinks this could be a stroke of ingenuity or a curse of inundation.

Virtual Employees
Imagine all the people ... Recruiters beware, a new breed of worker is making themselves known on the Web.

SIX WAYS NOT TO BUILD YOUR CAREER SITE

If a talented candidate dropped by your office, would you make her wait forever in the lobby, staring aimlessly at your company logo?

Would you demand her name, e-mail address, date of birth, current job and zip code before offering even the most basic information about your company? Would you force her to fill out complex applications just to find out if you're even hiring?

Of course not. You'd never do these things. No HR pro would--in real life.

But online, where nearly all potential hires begin their experience with your firm, many of us do all this and more. Maybe that's why 50 percent of all online job seekers describe the experience as unpleasant or frustrating.

Read the full article at:
http://www.hodes.com/branding


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