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In The News HRmarketer.com, a leading online marketing platform for the human resource industry, has been helping HR vendors generate publicity, website traffic, and sales leads since 2000, adds to search capabilities. Bersin & Associates, industry experts in the Learning and Talent Management arena, recognized Triple Creek in the research paper, "Triple Creek: Making Mentoring Manageable." Advanced Personnel Systems, Inc. (APS), the maker of the SmartSearch, a leading recruiting business software and applicant tracking system (ATS), announced an important new option to synchronize email and calendar functions from Outloook/Exchange directly into the user's database. (read more) WorkplaceDiversity.com, in partnership with Learning Works presents the Diversity and Inclusion Healthcare Summit, hosted by The New York Times. The summit, "Moving from Talk to Action" will examine the impact on the workplace as millions more Americans enter the healthcare system. MJO Staffing, Inc. and U.S. Colleges of Health & Human Services have created a strategic alliance. This business collaboration is designed to expand the opportunities for both students and recent graduates with additional internship and externship programs while teaming up with MJO Staffing Inc. to expand their employee pool of qualified talent. Taleo Corporation, the leading provider of on-demand talent management solutions, today announced a talent management framework designed to help businesses fuel growth by improving their insight into the strengths, weaknesses and potential of their current workforces. Study States . . . Engineering degrees account for four of the five most highly paid majors among the college Class of 2010, according to a new study conducted by the National Association of Colleges and Employers (NACE). Couldn't Pass It Up Marketing Lessons from the Grateful Dead David Meerman Scott and Brian Halligan Present the Most Compelling Case Study in the History of Social Media and Inbound Marketing Based on the Band That Pioneered It All Long before the terms ‘inbound marketing' and ‘social media' were coined, the Grateful Dead were using these strategies to become one of the most successful bands of all time. They made a series of difficult and often unpopular decisions in order to differentiate themselves from their competition by providing the highest quality service to their fans, not just a product. "Not only did they pioneer the freemium business model by allowing concert attendees to tape the show, but also encouraged their fans to build a community, and kept them informed via their newsletters." Deadheads and marketing strategists David Meerman Scott and Brian Halligan explain how smart businesses can learn from one of the most successful rock bands of all time in MARKETING LESSONS FROM THE GRATEFUL DEAD (Wiley; $21.95; August 2010). The Grateful Dead broke almost every rule in the music industry book and profited as a result. The lessons—and the effect the band had on the music industry and their fans—apply to businesses of all kinds Permalink . -. Today's In depth News . -. Send To a Friend . -. Feedback
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