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|January 26, 2010|
Email Makeover: 7 Email Optimization Tactics to Boost Revenue
1. Mix it up
In The News
America's Job Exchange, a leader in job search and online recruiting solutions, announced a partnership with JWT INSIDE, one of the world's leading employment advertising and internal communications agencies. The partnership will enable JWT INSIDE clients to purchase America's Job Exchange (AJE) services directly through their current account managers. (read more)
2. Personalize subject lines
3. Test days of the week
4. Segment according to behavior
5. Clean list regularly
6. Optimize landing pages
7. Use Facebook icon
Authoria and Peopleclick combined in $100 million transaction to create the largest private company in the Talent Management Arena, Peopleclick Authoria. The company's solutions currently support more than 2,400 organizations ranging in size from large, global corporations to small and medium-sized businesses in more than 214 countries and territories around the world.
HRmarketer has added two new features in a release it calls Cloud.
Cloud features two major enhancements: integration with Google Analytics allowing customers to have their Web site traffic metrics displayed on their HRmarketer dashboard, and a new Twitter feature embedded into HRmarketer's social media press release distribution platform that sends an automatic Tweet about the release at the time of distribution.
Leading from the Middle: Stanford's Advanced Project Management Certificate
When rapid company-wide change is required, the successful transformative leaders are likely to be mid-level managers and project managers rather than CEO's, says Behnam Tabrizi, pioneering researcher in rapid transformation and consulting professor in management science and engineering at Stanford University. Leading Change from the Middle, a 20-hour course in the Stanford Advanced Project Management certificate program, offers Tabrizi's blueprint for becoming a successful change agent in good and bad business cycles. This relevant course is now available online as well as on Stanford's campus.
If You Are In The Area
Dillistone Systems is proud to announce a FREE Breakfast Event:
Internet Research Techniques For Retained Executive Search,
London, UK (March 3, 2010),
Chicago, IL, USA (March 11, 2010) and
Hong Kong (April 13, 2010).
During these free briefings you will learn techniques you can use immediately to:
Hogan Assessment Systems, a Tulsa-based personality assessment provider that specializes in employee selection and talent development, announced two key executive promotions for Aaron Tracy and Ryan Ross.
- Search press releases and news aggregators to identify and research senior executives,
- Search corporate websites and business information sites for information on target companies,
- Use Google to find more candidates in social networks, and
- Track new appointments and resignations at your key clients.
Book your seat
As an executive member of the Hogan team for seven years, Aaron has been promoted from Chief Information Officer to Chief Operating Officer. In his role as COO, Aaron will execute the Hogan company vision by managing internal business processes and ensuring products and services meet the highest standard of quality.
Ryan Ross has been promoted from Director of Alliances and Partners to Vice President of Consulting. Ryan has been a significant part of the Hogan team since 1997. Ryan will maintain his responsibility for establishing and fostering worldwide alliances and partner relationships, and he will also guide all future consulting efforts at Hogan.
Survey Says ...
Baby Boomers Emerging as New Social Media Mavens, Continuum Crew Survey Finds
New findings give insight into the online media consumption and behaviors of the mature consumer
Continuum Crew - Engaging Consumers > 40, the nation's only fully integrated communications firm focused on the mature consumer, announced the findings of their 2009 survey conducted by CPH Research, LLC on behalf of Continuum Crew.
The survey(1) is a follow-up to their Economic Impact Study released in December 2008. Among the findings is that Baby Boomer-aged respondents' anxiety has shifted from the collapse of the economy to the cost of health care. Most significant is the shift in the media consumption of this age group, as the only media activity to rise dramatically was time spent on the Internet. This is one of several insights on the emergence of the new 'social media maven' among Baby Boomers, and indicates that social media has significantly carved out time generally reserved for traditional media.
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