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The interbiznet Bugler
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May 6, 2008

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Reveille & Hyperbole
Engagement, not page views, key to online success. Organizations that gauge the success of their Web sites based on the number of clicks are missing the real value of the Internet, according to the founder of Monster.com. Jeffrey Taylor, who started the career management Web site in 1994, says the best measure of online success is not "eyeballs" but "engagement." With the advent of social networking technology, companies and agencies have an unprecedented ability to get feedback on services from customers or constituents. "It really is all about people," he said. From Federal Computer Week online.

The Spherion Employee Confidence Index, a monthly gauge of overall worker confidence, declined 0.3 point to 46.2 in April, decreasing for the ninth consecutive month and reaching a new low. Although 73 percent of workers believe the economy is getting weaker, the majority of workers (52 percent) say they are confident in their ability to find a new job, down only one percentage point from March. In addition, 65 percent of workers express confidence in the future of their current employer, an increase of two percentage points. Seventy-eight percent feel it is unlikely they will lose their current job, an increase of one percentage point from March.

Diversified Search Ray & Berndtson , U.S. partner of the 6th largest executive search firm in the world, has announced today that it has entered the South Florida market through the acquisition of Edward W Kelley & Partners Miami office.

ClickSoftware Technologies Ltd.provider of mobile workforce management and service optimization solutions, today announced results for the first quarter ended March 31, 2008: total revenues were $11.5 million, with net income of $0.3 million, or $0.01 per share. This compares with revenues of $9.1 million and net income of $0.5 million, or $0.02 per share, for the same period last year, and revenues of $10.4 million and net income of $0.5 million, or $0.02 per share, for the fourth quarter of 2007.

Recruitment website Totaljobs.com will sponsor GMG Radio's Smooth, Century and Real station websites in Scotland and the North East and North West of England. This partnership extends the initial 3-month sponsorship of GCap Media's One Network websites.

Insala, a global provider of talent management software, launches Life Inc.: The Ultimate Career Guide for Young People, a teen career exploration Web site based on best-selling author Neale S. Godfrey's book. The resulting unique teacher-led program gives middle and high school students information, resources, and assessments to help them identify business careers that incorporate their own personal interests and abilities. Funded by the Deloitte Foundation, a not-for-profit arm of Deloitte LLP.

Survey Says
Recent graduates embarking on their careers may find there are some things college didn't prepare them for, a new survey suggests. About four in 10 (42 percent) advertising and marketing executives polled by The Creative Group said acclimating to a firm's corporate culture poses the greatest challenge for professionals starting a new job in the creative field. Learning new business protocols ranked second, with 30 percent of the response.


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