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April 14, 2008

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The Electronic Recruiting News
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DirectEmployers Association's purpose is to develop and manage the JobCentral National Labor Exchange.

It's related Internet systems and software helps employers increase labor market efficiency and drastically reduce recruiting costs.


Reveille & Hyperbole
Monster and MSNBC form partnership. Under the terms of the relationship, Monster will be the exclusive provider of career tools and services in msnbc.com marketplace properties through a co-branded recruitment channels, where job seekers can access Monster's advanced search and match capabilities, a resume builder, a salary information center, and a portfolio of job search management tools.

Dayak is an online recruiting marketplace that matches employers to a nationwide network of recruiters. Dayak allows employers to set their own fees for a successful hire. Recruiters can earn money in three ways; by filling open job orders, by posting split jobs on the Dayak job board, and by referring other users to the website.

Korn/Ferry International, global provider of talent management solutions, has launched a new global integrated branding campaign that highlights the firm's ability to provide unparalleled quality solutions to its clients' complex talent management challenges. "The Art & Science of Talent" will serve as the overarching theme for the campaign. It is also the company's new visual brand identity and is reflected on its redesigned Web site.

VeriResume, an online firm that verifies job seekers' employment history and education, will re-launch, providing new and existing members with better service and affordable recruiting options.

-CareerCampaigns LLC, a Sarasota-based company, launches its online executive recruiting service in two major Florida markets - South Florida and Tampa Bay. The service will to offer a comprehensive and tailored resource for connecting talented candidates with talent-minded employers, by providing them with a detailed profile for each candidate, including a business portrait, a 30-second commercial audio clip, and a leadership/personality profile, in addition to their resume. CareerCampaigns will also act as a candidate's personal "campaign" manager, creating an extensive online profile that is distributed via email directly to decision-makers in their respective market area.

PreVisor, an employment assessments and selection solutions firm, launches of PreView™, the next-generation in computer adaptive testing (CAT) technology to power their extensive and growing library of online test content. Computer adaptive testing (CAT) is a method for administering tests that adapts to a candidate's ability level as they proceed through the test by scoring each answer and presenting the next item based on the accuracy of their previous response.



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InDepth
Career sites fail job seekers. Career Web sites such as Dice.com and Monster.com could be making the search for work more difficult for job seekers and causing potential employers to leave positions unfilled, according to Forrester Research, which this week reported the majority of online job sites failed to pass usability and performance tests.

Forrester examined 12 career Web sites in its report. The research firm chose the top four companies in two industries, financial services and retail, based on revenue, and the top four job boards. None of them received a passing score in the research firm's Web site review.

"As a group, the job boards outperformed other industries, while financial services firms fell to the bottom of the list," the Forrester report "Best and Worst of Career Web Sites" reads. "Due to numerous flaws revealed through our evaluation, all sites received failing scores."

Poorly performing career sites not only deliver a negative experience for job seekers, Forrester says, but also hurt employers. "Firms often overlook their career Web sites in favor of other revenue-generating sections of their site. Bad move," the report reads. According to the research firm, more than 60% of 25- to 34-year-old job seekers rely on the Internet to find employment information, making career sites the second most common source of new hires for large companies. Forrester expects that popularity to increase as Generation X and Y employees begin to comprise a larger percentage of the total workforce. Yet the study showed that job seekers can expect poor performance from career sites across the board.

"Ten of the 12 sites reviewed scored below zero," the report reads. A passing score on all 25 criteria Forrester examines would be a +25 or higher, with a score range of between -50 and +50. "Yahoo! Hotjobs fared the best at +10, which is 15 points shy of a passing score; Merrill Lynch fared the worst at =18. The average score across all of the sites evaluated was -8.8," Forrester reports.

Forrester evaluated American International Group (AIG), Citigroup, Merrill Lynch and The Goldman Sachs Group in the financial services industry. For retailers, the research firm examined JCPenney, Kroger, Macy's and Rite Aid. And for job search Web sites, the research covered CareerBuilder.com, Dice, Monster and Yahoo! Hotjobs.

Common problems across all industries including missing content and functions, flawed navigation flows, illegible text and poor use of space, as well as poor error handling and missing privacy and security policies. According to Forrester, companies need to design career sites with the user in mind and begin revamping by first fixing problems that inhibit site usability.

"Once the fundamentals are sound, firms can focus on ways to further differentiate their experience by dedicating resources to finding innovative solutions," Forrester advises.



DirectEmployers Association's purpose is to develop and manage the JobCentral National Labor Exchange.

It's related Internet systems and software helps employers increase labor market efficiency and drastically reduce recruiting costs.




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