Marketing Is A Conversation The idea that
marketing is a conversation between a company and an industry ecosphere is not
particularly new. The Cluetrain Manifesto
(full text of the book is
here) articulated the idea in 2000. Much of the substance of Web 2.0 ideas
and techniques are directly related to the idea that
markets are conversations. (Read More)
New from John Sumser:
A new presentation hot off the presses from John Sumser, Recruiting Is A Conversation available for download.
Reveille and Hyperbole: ResTrust, LLC ("ResTrust"), the pioneers of certified resumes and the resume certification industry, today announced an exciting 2-year sponsorship deal with Dr. Doug Hirschhorn, internationally recognized Peak Performance Coach, highly sought after Executive Trainer and regular contributor on CNBC.
Cytiva Software Inc. (CRX:TSX.V), a leading provider of on-demand recruiting software solutions, has been featured in a new report on talent management by Brandon Hall research.
Employment Background Investigations, Inc. (EBI) a leading provider of world-wide background screening, drug testing and occupational healthcare solutions joins a distinguished group of global firms that have met the strict European standard for data privacy protection. The U.S. Department of Commerce and the European Safe Harbor Commission have recently awarded EBI its Safe Harbor certification.
Bullhorn, the global leader in On Demand,
front office staffing and recruiting software, announced it has been selected
as the winner in the communications/collaboration category of the 2007 MITX
Technology Awards.
Deck Chairs:
Creative Digital Group (an LBi Company), one of the fastest growing interactive agencies in the southeast, announced today that Lynn Moss, director, one-to-one marketing, has been appointed to the Georgia Executive Women's Network's (GEWN) board of directors as the marketing chair
…
Deep Release: Vurv Announces Record First Quarter Results Amidst Strong Demand for Talent Management Software
- Welcomes 136 New Vurv Express Customers and 17 New Vurv Enterprise Customers Including 4 Fortune 500 and 5 Global 2000 Accounts; Active Users Eclipses 2.5 Million -
Vurv Technology, a global provider of technology and services for building great workforces, today announced record results for the first quarter. The company reported that for its fiscal quarter ended April 30, 2007, the company's recurring revenues increased 70% over the same period a year ago and announced positive EBITDA for the quarter; results that the company believes are further validation of the strength of the software-as-a-service (On-Demand) business model and the emerging demand for talent management software.
Vurv continued to experience strong demand for its talent acquisition products and is now beginning to realize gains from sales of the rest of its talent management suite offerings. During the quarter, Vurv welcomed new subscriptions to its enterprise recruitment, onboarding, performance management, compensation planning, and new workforce transition and HR analytics offerings. Continuing its strong international momentum, Vurv closed new business on four continents and generated 16% of first quarter revenues from offices located in Europe and Asia Pacific. Subscriber growth also continued to grow during the quarter, bringing the total number of active users to more than 2.5 million worldwide and more than 553,000 users outside North America.
Vurv welcomed 17 new enterprise customers during the quarter, including SuperValu, Georgia-Pacific LLC, Charter Communications Operating, LLC, Aeropostale, International Monetary Fund, Sonoco Products Company, Epicor Software Corporation, and Oriental Trading Company, Inc. Vurv was also selected by the largest food and beverage company in the world with over 260,000 employees and operations in almost every country, a leading Fortune 500 health and hygiene company, and an advanced weapons and space system company with operations in 50 countries. In addition to new customer growth, add-on, renewal and competitive replacement business accelerated during the quarter.
During the first quarter Vurv also realized record-setting revenue from its Vurv Express product line – on-demand recruitment and performance management solutions for small and medium businesses (SMBs). Vurv Express added 36 new recruitment and 100 new performance management customers during the quarter and also began business expansion of its own outside North America. Vurv Express was also selected as a coveted CODiE award finalist in the category of Best On-Demand Platform
On the heels of its January 2007 acquisition of People Business Network (PBN), Vurv has successfully integrated the company's business operations and began to realize sales synergies with the new offerings that help companies manage workforce transitions and separation events as well as provide decision support through human capital analytics. "We anticipate that U.S. companies will spend over $15 Billion this year alone on employee separations with little insight into the impact of their decisions," said Derek Mercer, CEO of Vurv. "Unlike any solutions in the market of which we are aware, our offerings help customers tie their talent management initiatives to quantifiable business results – the value speaks for itself."
About Vurv Technology
It's all about the people! At Vurv Technology, formerly Recruitmax, we believe the fusion of individual creative energy, talent and passion with the organization's purpose, mission and values can create an unstoppable force for success. With technology for recruitment, onboarding, performance, vendor and compensation management, Vurv is working to revolutionize the way top organizations around the world invest in their people to accomplish the awesome. Feel the creative energy, talent and passion at www.vurv.com.
NEW:
Presentation from John and Bridget Sumser, Rethinking The Workforce is available for download.
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