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John Sumser presents the interbiznet Bugler
interbiznet presents The Bugler
April 13, 2007
An Error In My Thinking
I get all sorts of interesting feedback to the articles I write. They often span the entire spectrum from praise to damnation. Occasionally, I get something representing a perspective I had not considered.

Wednesday's "Of Note" article suggested that neither Navisite nor Direct Employers/Job Central were adequately meeting the requirements for a replacement for AJB. There was ire in the blogs. In email, there was a different story. Something I'd never considered was the idea that AJB served a useful function other than a checkbox on a compliance form.  ( Read More) New from John Sumser: A new presentation hot off the presses from John Sumser, Recruiting Is A Conversation available for download.

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Reveille and Hyperbole:
TimeLink, a leading provider of enterprise workforce management (EWM) and data collection solutions, announced its alliance with Cognos, the world leader in business intelligence and performance management solutions. As part of this alliance, TimeLink will incorporate Cognos, the world's leading OLAP (online analytical processing) software, in its core application suite.

Blogging Systems Group, the leading provider of blogs to the real estate industry, augments offerings to leverage its blog technology and help employers reach and hire hard-to-find talent via its new service, Career Connection.

WorkGiant, a national performance-based recruiting employment website and career center portal, announces strategic partnerships with numerous career industry associations and service providers. Among the career industry experts are ProfilingPro, Career Director's International (CDI), Career Master's Institute (CMI), Certified Career Coaches, and Certified Resume Writers.

Technology Evaluation Centers (TEC), the world's leading provider of enterprise software evaluation tools, is pleased to announce its new strategic partnership with BPT Partners LLC (BPT) a leading provider of CRM research and education.

Upcoming Event:
SiriusDecisions, the world's leading source for business-to-business sales and marketing operational intelligence, announced that top executives from Autodesk, Dow Jones, EMC, Edelman, and will present best practices on integrating sales and marketing at its Summit 2007. The Summit, whose theme is "Return on Integration," will be held May 16-18 at the Loews Lake Las Vegas Resort, Henderson, Nev. Findings from SiriusDecisions' research on best practices in demand creation, marketing ROI and sales and marketing productivity will be released.

Deep Release:
BeeTooBee Brings Consumer Pioneered User-Generated Content Model to The Enterprise

First Website dedicated to community-driven, aggregated B2B marketing thought leadership.

BeeTooBee has launched as the first online publication based solely on aggregated, user-generated content for B2B marketers. BeeTooBee is an experiment in attempting to translate popular consumer based community platforms such as Digg and YouTube to businesses.

"In their role as consumers, many knowledge workers are submitting and viewing content from sites driven by the community they serve. To go from consumer content to content with a business focus using the same model seems like a natural evolution. I tried to find other community-driven sites for B2B marketers but I couldn't, that is why I started BeeTooBee," said Brian King, publisher.

Visitors to can submit any marketing related content from articles and whitepapers, to podcasts and webinars. They can vote on content they find useful, with the most popular stories making it to the front page.

BeeTooBee is free to use, and unlike many user-generated content sites, registration is not required to submit content and vote. If successful, BeeTooBee will expand the concept to other key functional areas of the enterprise, including HR, IT, finance and engineering.

"Significant shifts are taking place in way online content is being created and consumed," continued King. "Marketing dollars and strategies are following these shifts from traditional to online channels. To keep pace, corporate marketers need to rethink their strategies and tactics. You can't do that alone, or by guesswork. My hope is that BeeTooBee will become a daily resource where B2B marketers can come together to solve problems and gain exposure to new ideas that will help drive success in their careers."

BeeTooBee will support all forms of content. Thought leadership is not confined to text articles anymore. Now there are videos, webinars, whitepapers, eBooks, wikis, RSS feeds, bookmark collections and podcasts. If the content is good, in whatever format, static or dynamic, BeeTooBee will feature it.


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World Class Marketing Consultant Offers
Free Evaluation of Your Potential for Big Gains

In a free phone session, Ron Richards, President of ResultsLab, will hear your goals then give you a free whirlwind analysis of your site or ads.

Richards named his firm ResultsLab because he has a track record of causing big results and because he uses a continuous improvement testing methodology. Some of his most unique approaches are…

Radical truth and honesty - He builds your positioning, tag line, headlines and other grabbers by discovering a deep truth about you that resets the standard and disqualifies competitors.

But what if your advantages over competitors aren't compelling to prospects - and indeed aren't different enough as a basis for powerful positioning? In that case, Ron recommends changes in your offering, or even your infrastructure, that make a powerful positioning you develop with him become true - one that disqualifies your competitors.

As needed he develops names, tag lines, grabbers, arguments that devastate qualms, and results-multiplying calls to action. He applies these to your site, ads, and emailings.

ResultsLab's approach is different from any other agency or consultant. Read how here.

Call Ron for your free session where he'll listen closely to your goals, flag what's improvable and to what extent, and say some of the specific improvements he envisions.

Call 415-563-5300, or email

Survey Says:
Survey Shows Large Increase in Outsourcing the Recruitment Function More than one-third of organizations today report outsourcing portions of the recruitment function, compared with slightly more than 15% two years ago.

According to a recent survey conducted by the Institute for Corporate Productivity (i4cp -- formerly HRI), more than a third (34.4%) of companies surveyed have outsourced portions of their recruiting function, compared with 15.4% in 2005. The positions leading the way in third-party sourcing are executives (56.5%) and experienced professionals (43.5%). The least-outsourced function is supervisors, at 14.5%.

While outsourcing has doubled, the survey found -- surprisingly -- that the total number of staff devoted to recruitment after outsourcing did not decrease. In fact, in most cases it increased. "This actually makes a lot of sense," said Jay Jamrog, Senior Vice President, Research at i4cp. "We've all heard about the 'war for talent' and seen the demographic projections. As talent becomes a scarce commodity, companies are naturally applying more resources, both internal and external, to solve the problem."

When it comes to rating the outsourcing recruiting vendors, DDI received the highest marks. Survey respondents were asked to rate vendors on a 1-5 scale, with 5 being "most satisfied." DDI garnered an average rank of 4.00, with Ceridian coming in second at 3.86.

The survey also found that most companies today identify which recruiting measurements are most valuable and regularly report on them. However, the majority do not bother to benchmark their recruiting metrics vs. those of similar companies, their vertical industry or globally. When measurement is conducted, the study found that 75.5% of responding companies feel that measuring total job openings is most valuable, and more than 71% report on their metrics either monthly or quarterly. Almost 66% utilize their measurements for planning and budgeting purposes.

"It's surprising to see that while so many organizations are able to identify and report on key metrics, they fail to benchmark them against other organizations in their industries," added Jamrog. "Tracking historical data and benchmarking the efficiency and effectiveness of the function is critical when it comes to identifying and fixing the problem areas within your recruiting process. And, measurement of the recruiting process is becoming even more critical, given the tight labor market today and the looming skill crisis."

The Recruiting Function Practitioner Consensus Survey was conducted by i4cp, in conjunction with, in March 2007. A total of 188 organizations responded.

For more information about this study, or to receive a full copy of the results, please contact Greg Pernula at pernula @ or via phone at (727) 345-2226.

About i4cp, inc.
Building on the 35-year history of its predecessor, the Institute for Corporate Productivity (i4cp, inc.) improves corporate productivity through a combination of research, community, tools and technology focused on the management of human capital. With more than 100 leading organizations as members, including many of the best-known companies in the world, i4cp draws upon one of the industry's largest and most experienced research teams and executives-in-residence to produce more than 10,000 pages annually of rapid, reliable and respected research and analysis surrounding all facets of the management of people in organizations. Additionally, i4cp identifies and analyzes the upcoming major issues and future trends that are expected to influence workforce productivity and provides member clients with tools and technology to execute leading-edge strategies and "next practices" on these issues and trends. i4cp is a for-profit company with offices in St. Petersburg, FL.

Kevin Oakes
CEO, i4cp, inc.
(425) 957-0780

Emetrics Summit: The Big Picture
San Francisco, May 6-9, 2007

Learn how to Optimize the Value of Your Online Marketing      
  • Keynote 1: Website Measurement Ecosystem with Jim Sterne
  • Keynote 2: Optimizing Customer Information with Seth Romanow
  • Keynote 3: How do You Measure Success? with Lissa Gatz

  • Meet the industry gurus:      
  • Bryan Eisenberg, Avinash Kaushik, Eric Peterson, Jim Sterne
  • Discover the basics in WAA Workshops

  • Compare insights with industry leaders, consultants, and peers

  • Identify and realize your desired outcomes from this event

  • See hands-on demonstrations of the latest tools in action

  • Walk away with specific answers to your specific questions and specific solutions to your specific problems

  • More infomation and locations.

    Coming Soon:
    Technology in Recruitment
    Le Meridien Hotel - Piccadilly - London
    London – Thursday, 12th April
    Glasgow – Tuesday, 26th June
    Manchester – Thursday, 8th November
    More Info
    ERE Expo 2007 Spring
    San Diego, CA
    April 17-19, 2007
    More Info
    Kennedy Information's Recruiting 2007 Conference and Expo
    Las Vegas, Nevada
    Where Top Recruiters Master Strategies for Success!
    May 9th and 10th
    More Info
    EMA Chicago
    May 15, 2007
    Staffing Symposium:
    "Facing Changing Workforce "
    More Info
    The Onrec 2007 Conference & Exhibition
    June 5,2007
    Cost to attend is £395 plus VAT
    Please email or telephone 0870 766 8530
    More Info
    59th SHRM Annual Conference & Exposition
    June 24 - 27, 2007
    Las Vegas Convention Center
    Las Vegas, Nevada
    More Info's
    Employers of Excellence National Conference 2007
    October 22 - 24, 2007
    Las Vegas, Nevada
    877-472-6648 or email us at
    More Info

    Got News? Send us (bugler at your company news, personnel changes, placements, and other tidbits of interest. News you'd like to see covered that we haven't? Let us know.

    Don't forget to check out the blogs on bert

    White Papers and So On: offers seven whitepapers at

    Lean Staffing Institute on Referrals from The Empower Network.

    ATS Sourcing Whitepaper written by Jake Firth of

    Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?
    Authoria's complimentary white paper

    Multigenerational Recruiting Slide Presentation done at OnRec by John and Bridget Sumser.

    Virtual Edge offers 7 "Must Haves" of Next Generation Power Recruiting Technology and many other White Papers.

    interbiznet and present Boomers to Bust Age Bias? Baby Boomers Redefine Retirement

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