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John Sumser presents the interbiznet Bugler

interbiznet presents The Bugler

December 18, 2006

St. Craig and Brother Buckmaster
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- Staffing Strategies: Can You Find, Recruit, and Retain the Talent You Need?

Reveille and Hyperbole: is joining up with the Marketing Headhunter's Harry Joiner to write People Management, a small business recruiting blog that is part of John Jantsch's DuctTapeMarketing Channel. Duct Tape Marketing is recognized as the leading small business website on the web, and John's approach to building a community of small business experts has paid off for everyone involved.

AARP announced that it is collaborating with Florida-based Spherion Corporation to expand its National Employer Team, which helps connect individuals aged 50 and over with job opportunities. The companies that AARP selects for its National Employer Team value the experience and abilities of mature workers and are committed to an aggressive program of recruiting, hiring and retaining mature workers. In addition to Spherion, five other companies -- Staples, Robert Half International, Toys R Us/Babies R Us, APAC and Client Logic -- are joining the AARP National Employer Team this year.

SuccessFactors, Inc., the leader in on-demand performance and talent management solutions, and Palladium Group, Inc., the world's leading authority on strategy execution and co-creator of the Balanced Scorecard (BSC), have teamed to jointly deliver talent management solutions that incorporate the world's most widely recognized Human Capital strategy management and execution methodologies with the most robust, scalable and widely used on-demand performance and talent management technology. Joint customers will benefit from implementing cutting edge technology that incorporates standardized best practices based on the successes of close to 1,000 different customers including industry leaders Kimberly Clark, Reebok International, Direct Energy and others. Additionally, the combination of Palladium's world renowned strategic management system with particular focus on human capital strategies and alignment from their Human Capital Practice and SuccessFactors' easy to use, scalable technology will enable customers to quickly and efficiently implement a strategy-focused performance and talent management system architected to deliver quick, measurable results.

Adapt Technologies, Inc., a technology company developing self-service search engine marketing products, today announced the milestone of 1,000 subscribers for its free Keyword Finder tool. This keyword generation tool was created to help search marketers improve the reach of their PPC campaigns by suggesting lists of highly relevant keywords from an analysis of their Web site.

Lee Enterprises, Incorporated (LEE), reported today that same property(1) revenue increased 3.7 percent in November compared with a year ago. Same property advertising revenue increased 3.5 percent, including online advertising revenue growth of 51.1 percent. On a same property basis, which excludes the impact of acquisitions and divestitures made in the current or prior year, retail advertising revenue increased 2.8 percent. Classified advertising revenue decreased 1.1 percent, with employment down 8.8 percent, automotive down 1.0 percent, real estate down 5.3 percent, other newspaper classified categories up 5.1 percent, and classified in non-daily publications up 14.1 percent. National advertising revenue increased 7.5 percent. Niche publication advertising revenue increased 4.7 percent. Circulation revenue increased 0.6 percent.

Deck Chairs:
WestLake Financial Group, Inc. announced that Bo Kaburov has joined the executive team as Vice President of sales. Mr. Kaburov utilizes his extensive background in best practices for HR outsourcing and technology solutions focusing on people, processes and technology in a variety of business development and sales leadership positions with Employease, Inc., Mercer Human Resource Consulting and ADP National Accounts Employer Services.  WestLake is a leading HR consulting and employee benefits solution provider. ... Gateway Inc. named Lazane Smith to the position of senior vice president, human resources Smith has more than 14 years of experience in the technology industry, and will oversee all the company's HR-related processes and activities, including organization design and development. ...  Adecco, the world's largest human resource solutions provider, announced the appointment of Stephan Howeg as the Group's new Senior Vice President for Corporate Communications and Global Marketing Partnerships. In his new role, Stephan Howeg (41) will be as of February 1, 2007 responsible for Adecco's global Public Relations and Internal Communications as well as its worldwide marketing partnerships, including sponsorships. ... Herbalife Ltd. (HLF) announced the appointment of Jean Marie Cacciatore as vice president of human resources for the company's South America and Southeast Asia (SAM/SEA) region. She will be based in the company's offices in Torrance, Calif., and report to Rob Levy, the region's senior vice president and managing director.

You Should Know:
Craigslist Meets the Capitalists
Jim Buckmaster, the chief executive of Craigslist, caused lots of head-scratching Thursday as he tried to explain to a bunch of Wall Street types why his company is not interested in "monetizing" his ridiculously popular Web operation. Appearing at the UBS global media conference in New York, Mr. Buckmaster took questions from the bemused audience, which apparently could not get its collective mind around the notion that Craigslist exists to help Web users find jobs, cars, apartments and dates — and not so much to make money. Wendy Davis of MediaPost describes the presentation as a "a culture clash of near-epic proportions." She recounts how UBS analyst Ben Schachter wanted to know how Craigslist plans to maximize revenue. It doesn't, Mr. Buckmaster replied (perhaps wondering how Mr. Schachter could possibly not already know this). "That definitely is not part of the equation," he said, according to MediaPost. "It's not part of the goal."  (NYT)

Newspapers to begin recovery in 2007
MediaPost Publications reports that industry analysts and organizations are predicting that newspapers' decline will slow and maybe even stop in 2007. Although it's far too soon to tell if the print newspaper market is bottoming out, there are a few encouraging signs. A forecast from the Newspaper Association of America expects total print advertising revenue to fall 1.1 percent in 2006 compared to 2005, but then stabilize in 2007. (Los Angeles Times)

Online travel bookings to surpass offline bookings for the first time in 2007
According to a new report from PhoCusWright Inc., next year for the first time transactions on the Internet will account for over half (54 percent) of all U.S. travel bookings. The report , PhoCusWright`s U.S. Online Travel Overview, is now in its sixth edition and is used by members of the travel, tourism and hospitality industries to assess the domestic leisure/unmanaged business online travel market. It analyzes this market by segment, channel and major players, projecting trends through 2008. (Travel Daily News)

New Haven Register Enrolls In Google Ad Program
GOOGLE WILL SELL PRINT ADS for the Journal Register Co.'s New Haven Register, under a deal between the two companies announced Thursday. With the partnership, the New Haven Register joins a roster of more than 50 newspapers nationwide, including papers published by Gannett, the Tribune Company, The New York Times Company, the Washington Post Company, and Hearst, to outsource some ad sales duties to Google. (Media Post)

Silly Recruiters
I discovered something funny recently while being back in the job market. When a recruiter calls you up and insinsts that they've sent you an email multiple times with a job description (which btw was looking for a Software Engineer to fill a Project Management position eh?) be sure to check your spam box On both hotmail and gmail this recruiter's emails kept landing in my bit bucket.  (The Code Project)

Spring Welcomes Thaw in Chill with JBoss
Despite an often tense relationship between leaders in their respective open-source communities, the Spring and JBoss leaders are now talking about a truce.  Rod Johnson, chief executive of Interface21, the company that maintains the Spring Framework, told eWEEK that he would welcome an opportunity to work with JBoss. Johnson spoke with eWEEK just weeks after JBoss leader Marc Fleury told eWEEK he was open to working with the Spring community in some fashion. The apparent thaw in the often chilly relationship could signal a big boon to Java developers who use the Spring Framework with JBoss' Hibernate technology. Spring is a lightweight Java application framework that helps developers avoid the complexity of the Java 2 Platform Enterprise Edition (J2EE), while Hibernate is an object/relational persistence and query service for Java. The height of the friction between the two camps was perhaps best captured in a blog post from last year by Scott Haug, a developer at Jobster, entitled "Hibernate Hates Spring." (eWeek)

Marketing Your Business on Craigslist
From e-commerce websites to furniture wholesalers, small businesses both online and off are realizing the marketing power of Founded in 1996 by Craig Newmark, gets an estimated 10 million unique visitors per day. With an online classified ads format organized by either region or city, Craigslist connects buyers and sellers in more than 300 communities; for the most part, posting on the site is free. (MSNBC)

Web Based Tools: Facebook, Twitter, Flickr, Google Calendar
There are a lot of web based tools that I use on a day to day basis. Some of them are small, silly, time savers. Others allow communication and collaboration in ways that were never before possible. Here are a few of those tools. If you find this information useful, let me know and I'll write about some more of the tools I use. Even if you've heard of these tools before, or even used them once or twice and decided you didn't like them, read over my comments on each of them. You may find that it does more than you initially realized. (Revjim)

More value for Google employees
Google employs a lot of brilliant minds, but even smart people have trouble figuring out how much their stock options are really worth.
The company hopes to simplify the task by creating a new online market that will show how much sophisticated investors are willing to pay for the company's options - allowing rank-and-file workers to cash out at the prices being dangled. "We think this will be very valuable in helping our employees understand what they own right from the beginning," said Dave Rolefson, Google's equity and executive compensation manager. (New York Daily News) and 'The Future of News'
I can never decide how useful it is to attend panels and conferences about "the future of news." I've been to a few this year, and for the most part they seem to hit pretty much the same notes. But, beyond all the talk, New York University journalism professor Jay Rosen is about to to put one bold new idea into action. (Editor and Publisher)

Catching Them Young with Esops
It's the sign of changing times. India Inc is now resorting to employee retention strategies from day one. In what could be a literal case of catching-them-young, companies are offering stock options at the entry level to management and engineering grads. Though it's still at a nascent stage, a few companies like Ranbaxy, Adobe, Dabur, NetApp and Air Deccan are offering stock options to new recruits. Up until now, Esops were used as an HR tool to retain talent at the mid-senior management level. (TIMES NEWS NETWORK)

India stint's now the in-thing for advertising execs
Over the past few months, foreign advertising executives and interns have made a beeline for a stint at India's advertising agencies. Ogilvy & Mather (O&M) now has three foreign interns, two of whom are from Italy in their Mumbai office who have come for a stint in India for the last six-eight months.  Lintas has one senior creative director from Indonesia, who has come to India to develop his work skills and get a regional perspective. McCann also has a couple of interns who have come to Mumbai from South-East Asia. (TIMES NEWS NETWORK)

Stepping up the wooing
Tech firms are becoming more creative in devising initiatives to keep employees happy. Sample these. (Hindu Business Line)

Gender diversity vital for business
More women in the workforce could add to the GDP.
Did you know that IBM hired its first woman employee way back in 1899, declared equal pay for equal work in 1935, and appointed its first woman vice-president in 1943? Clearly, as Pari Sadasivam, IBM India's vice-president (HR), has pointed out, "IBM has a long heritage of firsts in the advancement of women in the workplace," and women's leadership continues to be a strong focus area for the company. In India, too, gender barriers in the workplace are becoming a thing of the past, and women managers in the corporate sector have begun piercing the glass ceiling. (Banking and Finance)

Web 2.0 sends web developer pay skyrocketing doing very nicely thank you…
A surge in demand for web skills on the back of web 2.0 successes including MySpace and YouTube has propelled pay for top web developers up a quarter over the last year. Web developers saw demand for their skills droop after the dot-com boom but it is now bouncing back up according to research from SkillsMarket/Association of Technology Staffing Companies (ATSCo). (

Valley native wins acclaim as recruiter
Downey High grad honored for his efforts in the Navy.
Victor Delatorre began his Navy career cleaning teeth. Now the Modesto native has left the dental grind behind and won acclaim as one of the nation's best Navy recruiters. On Thursday night, the 30-year-old graduate of Thomas Downey High School stepped forward, sang the solo for the National Anthem and accepted his award as Diversity Officer Recruiter of the Year. He beat out some 4,800 other Navy recruiters for the prize. (Bee)

PAGE Co-Op Taking Position In Lee Enterprises Job Site
Page Co-op, the purchasing cooperative with 568 daily newspaper members, said Monday it is taking an equity stake in The Job Network, the online help-wanted network owned by and Redmatch North America, the software development company. (Editor and Publisher)

Deep Release:

Leading Analyst Firm Positions Kenexa in e-Recruitment Software Leaders Quadrant
-Two Products in Leaders Quadrant Due to Recent Acquisition of BrassRing-
Kenexa® (KNXA), a leading provider of talent acquisition and retention solutions, today announced it has been positioned in the "leaders" quadrant of Gartner, Inc.'s Magic Quadrant for E-Recruitment Software.(1) Kenexa has two products in the leaders' quadrant due to its recent acquisition of BrassRing.

Gartner evaluated more than 15 vendors that provide Internet recruitment applications to companies with more than 2,500 employees. Gartner identified several key product differentiators, such as the flexibility of data and workflow, job board posting, onboarding, content and multinational support. "The products have developed to the point that many vendors can provide solid functionality for the full requisition-to-hire process," states the Gartner report. It continues, "Leaders in the e-recruitment software market have products that can meet the challenges presented by large, complex global organizations. These vendors have strong track records in the market, and demonstrate strong sales and marketing execution. The leaders also typically have a well-articulated strategy that includes deeper focus on talent acquisition or a broader focus on talent management, succession management and compensation management."

Kenexa has two products in the leaders' quadrant: Kenexa Recruiter and Kenexa Recruiter BrassRing. The latter is the result of Kenexa's acquisition of BrassRing, which was completed on November 13, 2006.

Rudy Karsan, CEO of Kenexa, shared, "Kenexa's family of recruiting solutions addresses the needs of companies large and small. We believe the inclusion of our enterprise offerings - Kenexa Recruiter and Kenexa Recruiter BrassRing - in the leaders quadrant, as well as the evaluation of our corporate strengths by Gartner in this well-respected report, reflect the hard work of our team and the value we deliver to customers every day."

The Magic Quadrant is copyrighted November 2006 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Kenexa

Kenexa Corporation (Nasdaq: KNXA - News) provides outsourcing, employee research and software to help organizations more effectively recruit and retain a productive workforce. Kenexa solutions include applicant tracking, employment process outsourcing, onboarding, skills and behavioral assessments, structured interviews, performance management, multi-rater feedback surveys, employee engagement surveys and HR Analytics. Headquartered in Wayne, Pa. (outside Philadelphia), Kenexa employs more than 1200 people worldwide. More information about Kenexa and its global locations can be accessed at

(1) Gartner, Inc., "Magic Quadrant for E-Recruitment Software, 2006," by James Holincheck, 28 November 2006.

Coming Soon:
2007 Corporate Image Conference
January 25 – January 26, 2007
Westin New York at Times Square
New York, NY
Corporate Recruiting & Staffing
Leadership Corporate Academy

February 6, 2007
Pepperdine University, Los Angeles, CA
Other Dates and Locations Available.
Human Capital Management Defense (HCMD) Annual Conference
February 13 -16, 2007
Arlington, VA
Multicultural Forum on Workplace Diversity
February 20 - 21, 2007
St. Paul Rivercentre
St. Paul, Minnesota.
Strategic E-HR Conference
Using Technology for Comprehensive Talent & Performance Management
February 28 – March 1, 2007
Coronado Island Marriott
San Diego, CA
2007 AESC Americas Conference: THE NEW RULES
March 7 - March 8, 2007
The Harvard Club
New York City, New York
Staffing Industry Executive Forum
March 12-15, 2007
InterContinental Hotel
Miami , Florida
Australasian Talent Conference
March 20, 21 & 22, 2007
Hilton Sydney
Sydney, Australia
Talent Management Strategies Conference
March 22 – March 23, 2007
Grand Hyatt
New York, NY

Nursing Management Recruitment & Retention Conference
May 4-6, 2007
Chicago Hilton
Chicago, IL


























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