Read John Sumser's Electronic Recruiting
up and receive the Electronic Recruiting
News in your mailbox daily.
- Sign up and
receive the Bugler in your mailbox daily.
Today's BERT (Recruiting Blogs
Percentage of high school graduates who enrolled in college in 1973
Percentage who enrolled in 1996
Percentage of grades awarded by high school teachers that were A's in 1997
Percentage in 1969
Increase in the number of female-headed households with children under age 18 over the past two decades.
Number of suicides per 100,000 among those age 15-19 in 1960
Number in 1990. The rate has since remained relatively stable.
Essential demographics of today's college students AAHE Bulletin (nearly 10 years old)
Students bombard schools with applications
Liberty High School senior Sarah English, like many other high school students, applied to multiple colleges.
To ensure acceptance to at least one of her top schools, Sarah English spent months applying to seven colleges and universities across the country. The 18-year-old Liberty High School senior made the University of Missouri-Columbia her fallback school, in case she didn't get into any of the others. (KansasCityStar)
Oldest millennials beginning careers
They're young, large in number, and coming soon to a cubicle or office near you. Over the next 15 years, the millennials – born between 1981 and 2000 and also known as generation Y, echo boomers and nexters – will enter the work force. The oldest are searching for their first post-college job, and the
youngest still are in preschool. However, they already impact every sector of the economy in a big way, and today's workplace is no exception. Companies should strive to meet the needs of this generation, because as the economy improves and baby boomers begin exiting the work force, millennials are
needed to fill the void. Rather than drastically differing from preceding generations, they're a combination of all three – traditionalists, boomers and generation Xers. (NorthwestHerald)
College, My Way
ERIN MADDEN laughs a little self-consciously referring to what she calls "my college tour." Not the kind that high school students take to look at potential campuses; hers started after she went to college and discovered she didn't like her choice. She transferred to another, and another, and another, and
another, ultimately ending up with five colleges on her transcript when she graduated last year. It wasn't collegiate life as she once imagined it. But it wasn't so unconventional, either. These days, a majority of students take a similarly nomadic path to a degree; about 60 percent of students graduating
from college attend more than one institution, a number that has risen steadily over at least the last two decades. (New York Times)
'Millennials' make their mark
Generation confident, techno-savvy but lacks independence, literacy
People born in the past two decades have begun to change corporate office culture and small businesses in much the same way they've influenced pop culture. As a group, Millennials -- the generation born between 1981 and 1999 -- are characterized as confident, hardworking and technologically fluent but
lacking the resourcefulness, independence and, in some cases, basic literacy skills that marked earlier generations, workplace experts said. (Seattle PI)
High gas prices propel a new 'moped madness'
Infatuation with an Italian Vespa scooter led this resident of Elkhart, Ind., to an ad on eBay, a trip to Iowa, and a triumphant return with a 1978 Rizzato Califfo moped that wouldn't start. After its carburetor was de-gummed, the creature roared to life in a puff of blue exhaust. Four years later, Mr.
Biek is still hooked. "Once you ride one, you have to have one," he says. "It's consumed my entire life, and I have no real explanation for it." The moped and its bigger, flashier cousin, the scooter, are swarming out of Jimmy Carter's America and into George W. Bush's republic - a movement propelled by
soaring gasoline prices surpassing those of the late 1970s and by legions of Americans who take seriously the call for oil independence. If the serious intent is mixed with a little fun from "moped gangs" who call themselves the Heck's Angels or the Hardly Davidsons, so much the merrier. (Yahoo
Making their mark
Developers adjust strategies as 'millennials' are poised to shape future of Central Florida
Interactive Millennials timeline ----
Chart: Talking about their generation
In the New Orlando, the future belongs to Scott Waechter, who grew up in Oviedo and returned after college to work for Siemens. It belongs to Mayshanna Briscoe, a condo buyer raised by a single mother after moving to Central Florida at 10. And to Ignacio Lamas, who was born in Argentina and chose Orlando to
start a new life. Lamas, Briscoe and Waechter are part of the generation dubbed "millennials" by demographers. They are poised to shape the nation -- and the region -- for decades. (OrlandoSentinel)
Twenty-something job candidates expect speed
Online networks help recruiters keep up with millennials
Popular online social networking sites Friendster, Facebook and MySpace enable young users to connect with friends and meet people based on similar interests.Capitalizing on that trend, the State Department is using online social networking software to improve its pool of young candidates for job openings.
The software — from Seattle firm Jobster — uses the personal and professional connections of employees and agency contacts to build an extended pool of candidates who are more likely to be well-suited for job openings.The logic is that a recent hire at the State Department may have a dozen classmates with
similar experience and professors with similar interests. The new hire may also have friends and contacts from a summer fellowship program and a few contacts she met at a mixer for linguists. Department leaders e-mail employees asking for any contacts who may be interested in jobs with State. Jobster e-mails
those prospects to find out if they, or their contacts, might be interested in careers at State. Jobster then e-mails the new leads, growing the contacts in its network. (Federal Times)
Y their not like us
- 83 per cent of finance professionals believe Generation Y is motivated by different workplace benefits than other age groups
- flexible hours tops the list of benefits
- companies urged to look at the packages they currently offer
HR and Finance professionals around the world believe that the benefits and packages that motivate Generation Y are distinctly different from previous generations, according to new research released today by recruitment consultancy Robert Half Finance & Accounting. The survey was conducted with 1,800 HR and
finance professionals in 11 countries around the world and provides an insight into the motivating factors in the workplace for Generation Y. The survey reveals that 83 per cent of HR and finance professionals believe that Generation Y (workers born after 1980) are motivated by different factors to
other age groups. The UK is no exception, with the figure standing at 84 per cent. Those working in Italy, however, believe that there are no differences between Generation Y and previous generations. (OnRec)
Change and the Need for Innovation
The best-managed libraries have always been open to innovation and change, and as a result those libraries have maintained their relevance and usefulness to information seekers in the communities they serve. I described one such library in a recent editorial about how that library has evolved from housing and
circulating a largely print collection to one that now provides access to and services based almost exclusively on digital content that is delivered to its users at their own desktops. At the Computers in Libraries conference in Washington, DC, last month, one of the themes was the need for libraries to
embrace change and innovate in order to meet the need of a new generation of users – the "Millennials" (those born after 1982) – who expect that information they seek will be instantly available anyplace, anytime, and preferably via a mobile device1. One speaker cautioned that if libraries don't adapt to
serve the needs of the "Millennials" now, libraries will lose that potential user base forever. (D-Lib)
Welcome to millennialsrising.com, a website for and about America's rising generation, born in the 1980s and '90s. Hosted by the authors Neil Howe and William Strauss, millennialsrising.com provides a serious discussion forum on Millennial issues. A decade ago, in Generations,
Strauss and Howe predicted many of the youth trends America is beginning to see today. Now, in Millennials Rising, the authors show how today's teens are recasting the image of youth from downbeat and alienated to upbeat and engaged. The authors also show...(MillennialsRising.com)
I get questions every month from businesspeople looking for something about the newest generation of workers. They'd like an updated version of Twentysomething or Beyond Generation X, books I wrote in 1991 and 1996. Along with Bruce Tulgan's Managing Generation X, they're the classics on managing and
motivating young employees. The thing is, the young employees we were talking about in those three books are well established in the workplace today, and the next generation is showing up with a whole new perspective, a different set of values, a distinctive work ethic. They're as different from Generation X
as they can be. By and large, it's the Gen-Xers who are managing them, and who are looking for help in understanding just what the Millennials are all about. Thus this article. I think you'll find a fairly comprehensive treatment of Millennial employees. (Generations
The 'millennials' usher in a new era
The future can be found in the virtual stacks of the International Children's Digital Library. The "simple search" feature at the Web site, which was designed in part by schoolchildren, provides as many as 50 choices to find the right title while displaying large buttons that link to fairy tales, adventure
stories or books designed in favorite kid colors. It also offers personalized bookshelves and three types of software to read them, including a child-inspired viewer that shows pages in a spiral rack so that kids can jump to any page. It's hardly a sophisticated algorithmic index, but it makes perfect sense
to children who may not know how to search like an adult or spell a keyword. That is precisely why the University of Maryland, which built the site, continues to invite children to test its software and suggest new designs. (Taking
Back The Web)
Generation X and The Millennials: What You Need to Know About Mentoring the New Generations
Which of the following means the most to you?
Elvis joins the Army.
Jimi Hendrix dies
Kurt Cobain dies.
Your answer, of course, depends on your age—or more specifically, on the generation you belong to. While pop music milestones may not seem all that important, the sum total of experiences, ideas and values shared by people of different generations makes for a melting pot of work approaches and priorities.
Once you understand where the newer generations are "coming from," as a Boomer (born 1946-1964) might say, it's easy to target your mentoring style to bring out their strengths and make the most progress. Remember to discard biases and pre-conceived notions, and you and your mentees from all generations enjoy
your generational differences—and similarities! (LawPracticeToday)
The politics of a rising generation
The Millennials -- the teens and young twentysomethings born after 1981 -- are coming of age at a time when American culture's longstanding youth fetish is reaching autoparodic proportions. Adults today may not smoke dope with the neighbor kids like American Beauty's Lester Burnham or throw raging keggers
like the over-30 frat boys of Old School, but these pop culture fantasies of regression are symptomatic of an elder generation that often grotesquely identifies with, is fascinated by, and seeks to live vicariously through its offspring. During the 1990s, federal spending on kids rose faster than
spending on seniors or working-age adults for the first time since the 1920s. Yet for all our national obsession with doing things "for the children," there's little agreement on the political character of the largest demographic cohort since the baby boom. The Millennials serve as a political Rorschach test,
with partisans of the left and the right each seeing their own proclivities as dominant. (Reason)
Focused on achievement and raised on technology, babies of boomers are ready to make their impact
Like many baby boomers, Sally and Peter Lautmann held their breath and hoped for the best when their daughter, Jessie, started high school four years ago. Millennials have been shaped by an age of multiethnic Benetton commercials, open sexuality on television and two decades of politically correct
language. They feel that they need to correct what they consider to be excesses of baby boomers. The angst, rigors and temptations of these emotionally volatile years have vexed parents from the days of "Romeo and Juliet" to James Dean to Kurt Cobain. The Lautmanns' own high school years were rocked by
the Watergate scandal and the Vietnam War, so they knew how unsettling adolescence could be. (Milwaukee Journal Sentinel)
Wild Generalization X
In Details, a Hilarious Screed on Turning 40 and Not Loving It
The folks known as Generation X are on the verge of turning 40, and apparently they're getting cranky about it. The thirty-something generation is irked, irritated and downright peeved, writes Gen Xer Jeff Gordinier in "Has Generation X Already Peaked?," a bitterly hilarious screed in the April issue of
Details, a magazine for young men. They're irked at their elders, the obnoxiously self-mythologizing Baby Boomers. They're irritated at the younger generation whom they consider airheads -- Generation Y or the "millennials," who came of age around 2000. And they're peeved that the media have failed to get
sufficiently excited that Generation X is turning 40. (WashingtonPost)
Hacking a Cartography of Desire
Mapping of social networks across geography and temporal dimensions is engendering a new cartography of actualization
I know a real-world cartographer. Stefan has a company that makes custom maps of all kinds. I feel the need to call him up and ask him if he has any idea of how out of control the cartographic domain has become. In this space I have written about the Situationist Internationale of the early '60s and some core
concepts. One of these is around the idea of 'drift' -- the exploration of a terrain by a team, with the exploration is as much one of affect and sensations as it is physicality. The places visited in this comprise a 'psychogeography' which (like a logical map of a peer-to-peer network) may have little or no
resemblance to the underlying physical terrain. (AlwaysOn)
Are social norms steadily unraveling?
Young people today are less concerned about social approval and society's standards than their peers of generations past, says new research analyzed across six decades. The analysis of responses from 40,745 children, adolescents and young adults who completed surveys between 1958 and 2001 finds less need to
heed social norms and accepted standards of behavior. "It goes beyond etiquette. It's not just about manners. It's more obliviousness that characterizes it — just not thinking about what other people think and other people's feelings," says Jean Twenge, an associate professor of psychology at San Diego State
University who will discuss her findings at a conference next week. Among kids today, 62% of college students say they pay little attention to social conventions. In 1958, an average of 50% did. Among ages 9-12, the difference was even greater — 76% in 1999, compared with an average of 50% in 1963. (USA
Higher Education Marketing Expert Predicts a Revolution in College Recruiting
High-school age Millennials are revolutionizing the way colleges communicate with prospective students, says the founder of interactive recruiting firm TargetX.
And schools that ignore the revolution risk undermining their marketing efforts, says Brian Wm. Niles, a former university admissions officer and pioneer in using the Internet to recruit students.
The current crop of college-bound students, part of the so-called Millennial generation born after 1981, are different from their predecessors in the way they respond to information, says Niles, TargetX CEO.
"These teenagers are much more interactive," he explains. "They want to converse with colleges, not be marketed to. They want to be able to ask questions and comment on what they see and hear. They demand the unvarnished truth and are extremely resistant to hype and advertising speak."
Schools need to accomplish this interaction and new level of truth telling through the technologies that today's teens know and love best, says Niles, including instant messaging, blogs, podcasts, personalized email and text messaging.
"I call this new environment Recruiting 2.0," he says. "You can no longer talk at students through publications, direct mail, static websites and email broadcasts. You have to open a dialogue with them.
"And you can't rely on slick marketing copy to tell the story of your school. You have to let your current students and faculty and alumni explain what differentiates you from other colleges -- and in their own words. Teens find that much more believable and authentic."
Niles says higher education administrators have to recognize what marketers in other industries have already accepted -- the consumer is in charge.
An example of how the prospective student is increasingly in charge, says Niles, is this year's college applicant pool.
"Many schools are telling us that one-fourth of their applications for next fall's freshman class represent the first point of contact," he explains. "That means students are finding enough information on their own to decide where they want to apply -- and where they don't."
Niles' Recruiting 2.0 concept reflects his belief that colleges have been marketing the same way since they realized 25 years ago that they had to compete for students by producing slick brochures and direct mail campaigns.
"Even when they started recruiting online in the late '90s, they simply communicated electronically the way they were communicating with ink and paper," he says. "Now students are forcing a revolution in the way colleges recruit. Version 1.0 won't work with this group, so it's time for a new phase that is
more interactive, more candid, less controlled. It's finally time for an upgrade."
TargetX is the leading provider of interactive recruiting solutions to higher education, helping colleges lower their costs and strengthen their connections with prospective students. The company offers communications planning, creative services and proprietary technology
to such clients as Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and Ohio State University.
As job boards multiply, so does the room for error. How will you determine the right sites for your jobs? Our free Webcast has the answers.
What's next for online job posting?
Join Bernard Hodes Group and the brains behind SmartPost as we present REAL examples of how innovative solutions are answering common sourcing problems. Learn ways to find the right sites, get the "most from your post," and hear real-world examples of new technologies that are optimizing the search for high-performing talent.
What: Free Webcast (earn 1.5 SHRM credits)
Who: SmartPost and Bernard Hodes Group
When: Thursday, May 11 / 12:00 PM - 1:30 PM ET
Where: Register Online
Free Webcast - Register Online now
Webinar: Discrimination Debate
May 4, 2006
11:00am to 12:00pm PDT
- Bank of America Building
- 555 California Street, San Francisco - Marconi Auditorium
Conference and Expo
May 10 - 11
|HR Shared Services Summit
Optimizing HR Shared Services to Achieve
Excellence in Your Organization
May 22 - 24, 2006 ·
Sonesta Hotel - Coconut Grove, FL
|NACE National Meeting & Expo
Anaheim Convention Center
May 30 - June 2,
Annual Best Practices in Talent Management, Leadership Development and
Succession Planning Conference
25th - 26th May 2006
|Hunt Scanlon Advisors
ROI on Human Capital
Online Recruitment Conference
Queen Elizabeth II Conference
21-22 June 2006
|SHRM's 2006 Annual
Conference & Exposition
|OnRec Expo 2006 |
12-13 September 2006
Donald E. Stephens Convention
Strategic HR Conference
October 4-6, 2006
|Human Resource Executive's |
9th Annual HR Technology®
Oct. 4-6, 2006
Navy Pier in Chicago, IL
SHRM Workplace Diversity Conference
October 16-18, 2006
Century Plaza Hotel
Los Angeles, California
|Hunt Scanlon Advisors present|
October 18 - 20, 2006
New York Palace
|HR.com's Employers of Excellence 2006
October 25 - 27,
Red Rock Resort
Las Vegas, Nevada
Your company news, personnel changes, placements, and other tidbits of
interest. News you'd like to see covered that we haven't? Let us
Don't forget to check out the blogs on