interbiznet presents the Bugler
|January 3, 2006|
Happy New Year|
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Joel Cheesman's predictions for 2006:
Resourcingstrategies.com Predictions for 2006
1. It's litigation, baby! - Like parents shutting down a good party, expect the lawyers to come out in full force in 2006. Between privacy concerns, content rights, technology ownership and everything in between, lawyers will be busy throwing around the wet blankets.
2. Acquisition - At least one of the vertical job search sites will be slurped up next year, most likely by a second-tier search engine like AskJeeves or Amazon's A9.
3. Someone wake up Trumpasauras - Like a wounded animal, Monster will introduce a free posting option of some sort to fend off Google and Friends.
4. Recruiting.com vs. Electronic Recruiting Exchange - Blogs, podcasts, vodcasts, online education, desktop applications, MySpace meets LinkedIn, etc. hold a major opportunity for someone to create an online recruitment community the likes we've not really seen before and bring all these pieces closer together - and the dollars to follow. These two front-runners will be fun to watch in '06.
5. The ol' switcheroo - A major, nationally-known employer will be paid a very large sum of money by a job site to have exclusive rights over at least a portion of their job content. (Any recruiting managers looking to see their stock rise with upper management might want to highlight this point. Forget about saving money, bring in money.)
HR, recruitment, staffing & employment articles, trends and soundbites from Andrew Marritt
Rise in the focus of India as a domestic market.
If you believed many commentators you'd think that India was solely a place to run operations to bring down cost. I think we'll see a softening of this view in 2006 as the Indian, probably middle-class, domestic consumer is ‘noticed' in the European and US press.
Businesses will increasingly view their presence in India as a way of exploring the fast-growing local market. Staffing needs will reflect this.
The rise in interest in the EU new entrants.
Companies in many European states will increasingly turn to the newer EU states to relieve their staffing needs. For some that will mean increased activity attracting the brightest to move to centres like London and Dublin, for others it will be attracting mid-skill and low-skilled labour to fill roles which are increasingly difficult to fill and the last set of firms will continue to develop centres in these countries as off-shoring centres.
The rise in the search engines.
2005 was certainly a year when vertical search came onto the horizon for many. I would counter that using a vertical search engine is still not seen as a prime strategy for many job searchers. 2006 will be a year where adoption becomes more widespread, though it'll remain at the early adopter phase at the end of the year unless one of the big engines makes a better move in this space.
Vertical search is also very much a US activity at the moment. Many of the firms are just not targeting the European or APAC markets. We'll probably see a few companies experiment in these markets.
Noise will continue to be an issue for the search engines. Most job seekers don't care how many jobs the engines have indexed but prize relevancy. Part of this is certainly exasperated by recruiters writing poor, none-differentiable job ads. Part of it is an issue of searching non-structured text.
The year of subscription
2006 will see more ATS providers offer RSS feeds instead of email job-agents. We'll probably RSS based search engines who'll take advantage of this trend. Think vertical Technorati as a model here, possibly with user-submission of feeds.
Someone, somewhere at sometime will build a better aggregator for job-ad feeds. It will be based on HR-XML developed data provided as a feed by the bigger ATS providers. The business model will be closer to a search engine than a job-board. From a candidate's perspective it will offer great advantages in terms of ability to make results relevant.
As the value of relationships increases, the central role of technology will decrease.
2006 will see more firms using physical events as a way of building deep candidate relationships. Think PWC Switzerland's Fasttrax as a model here. Company-specific job fairs will increasingly happen for larger employers. Technology here will be used as the enabler, but for the candidate it will not be a technology-led trend.
Employer branding will become more important.
My guess is that by 2010 employer branding will be the biggest issue in HR. It is inherently linked to engagement which in itself is related (though not 1:1) with retention. It is also reasonably easy to measure many engagement and retention. We'll see more efforts being made to internally promote the proposition and in the most forward-thinking firms HR policies being constructed that are designed to raise engagement, not deliver efficiency.
Recruitment marketing becomes more important on the back of this.
As a way of promoting the employment brand recruitment marketing should be key. Most recruiters, however, don't understand marketing. From an external perspective the marketing function will start to show an increased interest in recruitment marketing in many firms. If HR wants to continue to own this area it better bring marketing skills into the recruitment marketing functions and move activities away from individual recruiters
The most enlightened firms will start constructing work in a way that is appealing.
You'll know when your recruitment marketing team are well respected when they influence how work is done so as to make it more appealing to key markets externally.
Disclaimer, I'm a recruitment marketer so I probably would think this.
Alex Barnetts 2006 Techie Predictions:
My Eleven Techie / Web and One non-Techie 2006 Prediction(s)
1. 2006 will be tagtastic and a big year for OPML
2. Sructured blogging will do well but not as well as it'll do in 2007
3. My wife will start subscribing to websites and she won't know she's using RSS
4. The first killer apps emerge using RSS + SSE (before end of June)
5. Youtube will buzz right off the scale
6. A new even-more-major 'Social Software' player will emerge out of nowhere
7. Many more articles about attention data in the mainstream press like this one at the FT. Cries of 'I want my attention data!!' will be heard
8. Tim Berners-Lee is will consistently evangelise the Semantic Web - serious progress to be made this year
9. Microformats will ride the coattails of the Semantic Web's progress
10. Allofmp3.com will get noticed (it will this time, I nearly promise)
11. More distribution of more data. New business mantra: "No APIs, no business" (or "No REST for the wicked")
12. One non-tech prediction: Everyone will have heard of Hard-Fi by end of next year (or a lot of people outside of the UK at least). Bring back that Ska!
The January Issue of Future of Work Agenda is available from The Future Of Work.
A Free Monthly Newsletter.
Feature Article: As The New Year Dawns
2005 included several events and global experiences that illustrate the need to think not only "outside the box,"
but indeed entirely outside our normal frames of reference. And the major "normal" psychological frame of reference
we hang onto (often for dear life) is that change proceeds in a predictable, orderly, and even linear fashion. In contrast,
the two of us believe the stage has been set for very significant disruptive, and very nonlinear, change in the way we work
during 2006. (More)
Automated Bid Management:
Tools for Search Marketers
January 10, 2006
2:00pm EST, 11:00am PST
The HR Directors Summit 2006
30-31 January 2006
Digital Content Forum
Feb 02, 2006
Cafe Royal, London
£175 plus VAT
HR Metrics - 2006 Summit
February 23, 2006
OnRec Awards 2006
March 8, 2006
Cafe Royal, Picadilly, London
£95 pounds + V.A.T
Nominate A Firm or A Person
ER Expo 2006 Spring
San Diego, CA
March 14-16, 2006
Staffing Industry Executive Forum
March 13 - 16
The Beverly Hilton
Beverly Hills, CA
2006 SWPP Annual Conference,
The Summit for Workforce Management Excellence
Wednesday, March 15-Friday, March 17
37th Annual Employment Management Conference
March 30-April 1, 2006
Manchester Grand Hyatt
San Diego, California
Human Capital Summit Conference
April 5-7, 2006,
Chicago Marriott Downtown Hotel
IHRIM: HRM Strategies 2006
April 9-12, 2006
SHRM's 2006 Annual Conference & Exposition
21-22 June 2006
2006 Strategic HR Conference
October 4-6, 2006
Westin Kierland Resort
Human Resource Executive's
9th Annual HR Technology® Conference & Exposition
Oct. 4-6, 2006
Navy Pier in Chicago, IL
Call For Proposals
2006 SHRM Workplace Diversity Conference
October 16-18, 2006
Century Plaza Hotel and Spa
Los Angeles, California
HR.com's Employers of Excellence Conference 2006
October 25 - 27, 2006
Red Rock Resort
Las Vegas, Nevada
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Don't forget to check out the blogs on bert.
Don't forget to check out the blogs on bert.