You Should Know

Global:

• "Who would have thought that your customers would work as volunteers on behalf of your company?" asks Scott Cook, founder and chairman of software firm Intuit. The trend, which Intuit calls "user contribution systems," helps the company constantly improve the quality of its products, he says.  I suspect that the value that can now be produced through collaboration is vastly greater than in the conventional top-down process. Wikipedia, for instance, is bigger and more up-to-date than the Encyclopedia Britannica. "Wikipedia clearly makes the world better off," says Cook, an enthusiast of this new tendency towards volunteerism. "But economists measure dollars. People generally assume that GDP and quality of life go up together. Maybe a chunk of the economy is going underground." (Forbes) via (SmartMobs)
   

• Hitachi said this week it would launch a GPS-based location service in Tokyo that will provide localized information as well as coupons for local participating merchants to mobile phone subscribers. The company said in a statement that its service, which it calls Chizukuru, will enable users to access information relevant to their location, such as coupons for local merchants.. Hitachi said that about 350 stores in Tokyo are participating and that it planned to increase that number over time. (Mobile Pipeline)
   

• The latest edition of Strategy + Business magazine has a subscriber-only survey of the most durable current trends in business. They list 35 candidates, but I had no difficulty picking out the top 10. Here are my choices, in order, with the reasons why I think they will become even more important in the future than they are today. (How To Save The World)
   

• Wikinews, part of the world of Wikimedia, challenges the establishment boldly contradicting essentially every characteristic of contemporary newspapers; no editorial staff, no paid journalists, no bias, no money. "How can such a model work, never mind threaten mainstream newspapers?" you might ask. In the wake of the First International Wikimedia Conference (see previous postings here, here and here), here's Erik Moeller, founder of Wikinews, to explain his project and its potential effects on conventional media. (Editor's Weblog)
   

• The internet advertising market may be booming, but it's large Web natives such as Google and Yahoo who are leading the charge leaving newspapers in the dust. Online ads are attractive because they are targeted and performance based, allowing advertisers to match their wares with like content and determine how effective their advertising is per click, tools which newspapers have not had access too... until now. Quigo Technologies Inc. has developed a program that will help newspapers to rival the two large search engine companies and provides several advantages to boot. Based on its pay-per-click AdSonar Exchange, Quigo's new technology permits newspapers to maintain direct relations with their advertisers, an advantage for local advertisers when compared with an AdSense-style system which places the relationship aspect of advertising in the control of the large internet media companies. (InformationWeek)
   

• According to a new eMarketer report, the online newspaper industry is growing and gains are rising. "Online publishers are posting consistently strong — indeed, extraordinary — financial results. Among the strongest are the online operations of traditional newspapers," said Ezra Palmer, Editorial Director at eMarketer and author of the report, on eMarketer. The online newspaper industry passed the $ 1 billion mark in 2004, mostly through revenues from advertising. The report predicts that online ad spending will continue to grow and do so very fast. It represented 3.6% of total ad spending in 2004 and is said to rise to 7,5% in 2009. (EditorsWeblog)
   

• Jim Stroud, a technical recruiter at Microsoft, author, and blogger, has podcasted two interviews with me. The first podcast is about The Virtual Handshake: Opening Doors and Closing Deals Online, and the second podcast is about the Nitron Advisors Circle of Experts. (TechWeblog)
   

• How to Email SMS to a Cellphone
  "Don't have an SMS-ready cellphone yourself? You can e-mail from a computer to an SMS-capable phone. Here's E-mail to SMS addressing for major carriers:"

  • 1+AreaCode+MobileNumber@mobile.mycingular.com - Cingular

  • AreaCode+MobileNumber@mmode.com - former AT&T users on Cingular

  • AreaCode+MobileNumber@page.nextel.- com Nextel

  • AreaCode+MobileNumber@messaging.sprintpcs.com - SprintPCS (US)

  • AreaCode+MobileNumber@tmomail.net - T-Mobile (US)

  • AreaCode+MobileNumber@vtext.com - Verizon (incl. AirTouch)

  • AreaCode+MobileNumber@vmobl.com - Virgin Mobile (US customers only)

  • AreaCode+MobileNumber@teleflip.com - For all US cellphones with SMS
     

• Peter Clayton, Senior Producer of Landed.fm, just posted a 27-minute podcast, focused on how to use online networks for career acceleration, and particularly the job search. (TechnologyBlog)
   

• Attention is the substance of focus.  It registers your interests by indicating choice for certain things and choice against other things.  As Steve reminds, the establishment of value in the attention economy is a dual register of what one pays attention to and what one chooses to ignore (or unsubscribe, turn off or tune out).

  The reason attention is becoming more important now is that the Internet has enabled the recording and sharing of these choices in real-time. The massively parallel synthesis of meta data streams has concentrated enormous influence in people and their sites.  Some consumers are proactive in gaining full control over their influence, but the majority are passive users of free services and offers (that actively capture and sell their intentions). (TransparentBundles)
   

• Well, a whole new cohort of kids are starting college right about now, and the class of 2005 is either pursuing or cashing their first adult paychecks. Sure, they might not have grown up in the same cultural context as the rest of us, but just because Betamax died out before the Doctor spanked them, does that really mean they work different?
  
  According to journalism site Poynter.org, it does. In Boomer Bosses, Meet Your New Employees, Jill Geisler writes that Generation Y approaches work expecting to be "paid volunteers": "to join organizations not because they have to, but because they really want to, because there's something significant happening there." That, as well as some of the other subheads ("They are accustomed to immediacy", "They have been heavily parented and programmed") ring true, but others stand out as being pretty outmoded before any of them were born ("They are tolerant of differences"). (WorkBlog)

USA:

• Although not an entirely new idea, U.S. retailer Best Buy is probably the largest employer ever to attempt the large-scale introduction of completely flexible working patterns. (ManagementIssues)
   

•  Today's New Orleans may be the first virtual city, and what a great city to be distributed, not the bad stuff, but the good. It's a city of contrasts -- abject poverty contrasted with great music, food and literature. Les bon temps, jambalaya, crawfish, lagniappe and Ignatius Reilly. The spirit of New Orleans is something to celebrate, to cherish, to love, to keep. (Davenet)
   

• This document "defines the People Finder Interchange Format, which encompasses both a data model and an XML-based exchange format for sharing data about people who are missing or displaced by natural or human-made disasters." (Scripting.com)
   

• Google has now started to expand its advertising business to print. As the New York Times reports, Google, in what resembles "ad brokering", started buying ad space in technology magazines and resells the space in smaller parts to advertisers of its online system. Jason Young, president of Internet and consumer technology publications for Ziff-Davis, the publisher of PC Magazine, said in the New York Times: "We're thrilled for PC Magazine in print to be presented to Google's fantastic base of hundreds of thousands of smaller advertisers." (EditorsWeblog)
   

• Jonah Bloom, executive editor of Advertising Age is sure that the New York Times is a 'beloved institution' and he admires its reporting. But even a newspaper like this has to adapt to "the new consumer realities of the 21st century." Bloom asked four designers to rethink the Grey Lady. (FutureofPrint)
   

• Take a journey into the near-future, where the immense power of the network, combined with the decline in shared meaning, will pose huge questions to established brands. (Management Issues)
   

• When I speak to classes at UC Berkeley and Stanford, most of the questions center on career advice: What should I do? Should I get my masters now or later? Should I join a start-up, start a company, or join a more established firm? My answer: It is too risky not to take a risk.
  That's right. Doing the "safe" thing is the riskiest thing you can do in today's environment.
  What's "safe"?Joining Google, HP, McKinsey. Huh? That's right … joining one of these firms is way too risky.
  What's better?
  Joining a start-up or starting your own company. It is counter-intuitive, but it is actually far less risky to take a risk. (Summation)

Coming Soon

Baby Boomer Career Conference September 17, 2005 Occidental College Los Angeles, CA $150 More Info Register	8th Annual Recruiting & Staffing Summit September 19-21, 2005 Intercontinental Buckhead Atlanta GA $1,999 to $4,573 More Info Brochure
Ifra India 2005 21 - 22 September 2005 New Delhi, India Language(s): English INR 18,000.00 / EUR 330   Register	Staffing.org's Philadelphia Performance Summit September 21 - 23, 2005 Radisson Plaza - Warwick Hotel Philadelphia, PA $725 Register
Employers of Excellence Conference 2005 September 25-27 Pointe South Mountain Resort Phoenix, Ariz. More Info	Leadership Summit Network of Executive Women Success Strategies September 26-27 , 2005 Renaissance Concourse Hotel, Atlanta, GA. Contact Executive Director Joan Toth at (312) 373-5682 www.newonline.org
Webinar: How to Select a Search Marketing Partner September 29, 2005 2:00pm EDT, 11:00am PDT Free Register	Enterprise Social Software & Tools: Business Blogs & Narratives Friday, Sept 30, 2005 8:00am - 5:00pm New York, NY 212-261-9816 $349 Register
Economist Conferences Human Resources Directors' European Summit September 29, 2005 The Millennium Mayfair Hotel, London £765 + VAT More Info	OnRec Online Recruitment Conference October 6, 2005 Brussels Marriott Brussels, Belgium £265.00 +VAT (370.00 Euros) More Info Register: +44 (1702) 382330, or email wendy@OnRec.com
Talent Management, Leadership Development & Succession Planning in the 21st Century October 5-7  2005   Phoenix Marriott Mesa, Phoenix, AZ, USA $2418 Learn More Register	International Association for Human Resource Information Management (IHRIM) Global Forum Oct. 6-7, 2005 Boston, MA $710 More Information Register
8th Annual HR Technology Conference & Exposition October 19 - 21, 2005 Chicago's McCormick Place Learn More Request Brochure	Conference-Board New HR Leaders & Practitioners Tough Issues Forum 27 - 28 October,  2005 The Waldorf Astoria, New York, NY $ 2,295 More Info
HRO World Europe November14-16, 2005 Conrad Hotel Brussels, Belgium EUR1,700 Register More Info	VirtualEdge sponsors: CareerXroads Seminar: Job Seeker Experience-Why  Care September 19, 2005 :: 4:30pm - 7:00pm PST Grand Hyatt, San Francisco, CA October 06, 2005 :: 4:30pm - 7:00pm EST Nassau Inn, Princeton, NJ November 10, 2005 :: 4:30pm - 7:00pm CST Hyatt Regency, Chicago, IL

 

 

 

   

 

 

  

 

 

   

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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