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Today's
Electronic
Recruiting
News
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interbiznet presents the Bugler |
| March 04, 2003 |
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Read John Sumser's article from the Electronic Recruiting News. Remember to sign-up to receive the ERN in email each day.
New Combinations
Jobing.com acquires
Colorado Career & Job Expo and WinningEvents.com, responsible for promoting career events in Colorado since 1992. The terms were not disclosed. The acquisition closes on the heels of Jobing.com's acquisition of CareersColorado.com.
Reveille
Jet Propulsion Laboratory, NASA's lead center for robotic exploration of the solar system, selects Deploy Solutions to streamline and optimize its recruitment processes.
Executive search firm Fischer Group International is a preferred provider for the Tennessee Valley Authority (TVA) to fill their senior retained executive search needs. TVA is the largest public power producer in the Nation.
Market Rebound
Two separate surveys were conducted by
ExecuNet, a career management and recruiting resource center for executives and recruiters. According to a survey of 1,185 executives, 79 percent believe the economy is going to rebound in 2003 and 21 percent expect economic improvement will be postponed until 2004.
A survey of 323 search professionals reveals recruiters are forecasting a 15-percent increase in executive search assignments for 2003 when compared with 2002. The five industries recruiters expect will drive much of this job growth are Biotechnology/Pharmaceuticals, Healthcare, Manufacturing, Financial Services, and
Consumer Products.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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