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Today's
Electronic
Recruiting
News
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interbiznet presents the Bugler |
| March 03, 2003 |
Talent Pool Protection
Read John Sumser's article from the Electronic Recruiting News. Remember to sign-up to receive the ERN in email each day.
Help-Wanted Index
The Conference Board Help-Wanted Advertising Index edged up one point in January. The index now stands at 40. It was 47 one year ago. In the past 3 months, help-wanted advertising increased in five out of nine of the U.S. regions. Largest increases occurred in the Mountain (20.1%), South Atlantic (12.0%) and New England (8.7%) regions. Steepest declines occurred in the Middle Atlantic (-9.3%), East North Central (-5.0%) and West South Central (-4.1%) regions.
Unemployment Insurance Weekly Claims Report
In the week ending February 22, the advance figure for seasonally adjusted initial claims was 417,000, an increase of 11,000 from the previous week's revised figure of 406,000. The 4-week moving average was 399,750, an increase of 4,000 from the previous week's revised average of 395,750.
Reveille
ComputerJobs.com offers OneResponse, designed to manage incoming duplicate resume submissions without interrupting the steady inflow of unique new resumes.
Recruitsoft, a provider of Web-based hiring management systems, will manage the global staffing processes of the
Auckland District Health Board, New Zealand's largest public healthcare provider and funder of public hospital and health services.
Measuring Trends
The 8 trends the experts say will shape staffing metrics in 2004 and beyond. From the 2003 Staffing.org Human Capital Metrics Summit.
Empire Zones
RecordOnline reports that the New York State Senate vowed to create 18 new Empire Zones, one for each of the 11 New York counties that currently don't have business-promotion areas. The zones create incentives for businesses to move into economically struggling areas with property taxes and other perks. Some 180,000 people work in the current 72 Empire Zones.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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