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Today's
Electronic
Recruiting
News
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| Author:
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interbiznet presents the Bugler |
| February 28, 2003 |
Performance & e-Recruiting
Read John Sumser's article from the Electronic Recruiting News. Remember to sign-up to receive the ERN in email each day.
Reveille
Comings & Goings
Eileen W. Bensen is the new human resources director for the city of Vero Beach, Florida, coming from the Office of the Sheriff, Lucas County, Ohio …
Xerox Corporation names Philip Harlow, coming from Bausch & Lomb, as its chief diversity and employee advocacy officer …
Ken Rose is promoted to Vice President, Human Resources at ZF Group North American Operations, a worldwide automotive supplier of driveline and chassis technology headquartered in Friedrichshafen, Germany …
Fran Heartwell is named vice president of human resources at Kerr-McGee Worldwide, an Oklahoma City-based energy and inorganic chemical company with worldwide operations …
Boston-based executive search firm
Conley & Company appoints Michael A. Ahearn, most recently with Charles River Ventures, as a managing director ...
Kathleen Watanabe is named the director of the State of Hawaii Department of Human Resources Development…
Diane Ryan is promoted to benefits officer at Boston-based Cambridge Savings Bank …
New York City-based executive search firm WJM Associates appoints Charles O'Dell, formerly with Sodexho Marriott Services, as president and chief operating officer.
Who's Placing Who
Executive search firm
Caliber Associates recruits David Palling, previously with Ortho-Clinical Diagnostics, as vice president pre-clinical development at Amicus Therapeutics …
William E. Mitchell, previously with Solectron Corporation, is the new president and chief executive officer of Arrow Electronics, placed by executive search firm Christian & Timbers …
Executive search firm DHR International places Margaret Daniels Tyler as executive director of the Gates Millennium Scholars Program for The United Negro College Fund, coming from McKinsey & Company …
Sink, Walker, Boltrus International, an executive search firm based in Wellesley, Massachusetts, recruits Kip Kokinakis for the CEO position at Aura Communications …
Jacobson Executive Search places James J. Kennedy as CEO of Ohio Mutual Insurance Group …
Chicago-based executive search firm
Cook Associates places Tony Carfagno, previously with Applica, as senior vice president sales of Igloo Products.
Check the Calendar
March 4–6. Search Engine Strategies. Boston Park Plaza, Boston, Massachusetts.
March 25–27. ER Expo 2003. Loews Coronado Bay, San Diego, California.
March 23–26.
Staffing Industry Executive Forum.Waldorf-Astoria, New York City.
March 26–27. Search Engine Strategies. Dockside, Cockle Bay, Sydney, Australia.
March 31–April 2,
The SHRM Global Forum Annual Conference & Exposition. & Exposition. Century plaza Hotel & Spa, Los Angeles.
Beginning April 2.
AIRS-New York Times Job Market Diversity Recruitment and Retention Summit Series. Series begins in San Jose.
June 22–25.
SHRM Annual Conference & Exposition. Orange County Convention Center, Orlando, Florida.
July 29–31. Human Resource Outsourcing (HRO) World Conference & Exposition. New York City, New York Hilton, New York City.
Drop A Note
Please send us your company news, personnel changes, and other interesting tidbits.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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