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Today's
Electronic
Recruiting
News
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| Author:
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interbiznet presents the Bugler |
| February 25, 2003 |
Tempest-Teapot
Read John Sumser article in the Electronic Recruiting News.
From the Bureau
The Consumer Price Index for All Urban Consumers increased 0.4 percent in January, before seasonal adjustment. The January level of 181.7 was 2.6 percent higher than in January 2002. The Consumer Price Index for Urban Wage Earners and Clerical Workers (CPI-W) also increased 0.4 percent in January, prior to seasonal adjustment. The January level of 177.7 was 2.6 percent higher than in January 2002.
Real average weekly earnings were unchanged from December to January after
seasonal adjustment, according to preliminary data. A 0.3-percent increase in
average weekly hours was offset by a 0.3-percent rise in CPI-W. Average hourly
earnings were unchanged.
Check Out the Competition
Hudson Highland Group, Inc. is the spin off of the
TMP Worldwide eResourcing and Executive Search units. Under the new parent company, the former eResourcing unit will assume two transitional names: TMP Hudson Global Resources, for the staffing side of its business, and TMP Hudson Human Resource Consulting, for the consulting side. The former Executive Search unit will assume a transitional name as TMP Highland Partners. The company anticipates that the new company will trade on Nasdaq under the ticker symbol HHGP. The stock distribution ratio is yet to be determined.
Reveille
BlackVoices.com, an online community for African-Americans, and La Opinion.com, the online Spanish-language newspaper, together offer ProFound, a solution for recruiters targeting minority professionals. Powered by Careercast.com.
CareerBuilder, an online career network, and PlanetOut Partners, a media company serving the gay market, will provide job search resources to members of Gay.com.
The Conference Board now provides free and instant information on the direct compensation paid to the top five executives at more than 12,000 public U.S. companies. The database tool is developed by Aon Consulting eComp Data Services.
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your company news, personnel changes, placements, and other tidbits of interest.
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What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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