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interbiznet presents the Bugler
February 24, 2003


Conceptual?
Read John Sumser article in the Electronic Recruiting News.

Check Out the Competition
MyChinaAgency is a professional logistics agency located in China designed to offer close and personal services, including recruitment and temporary and permanent staffing.

Reveille
iamindependent, a provider of contractor employment and 1099 compliance solutions, will be the provider of contingent workforce employment services to the associates of Real Living, the fifth largest real estate firm in the United States.

Net-Temps visitors now have access to stock information from Stock Watch and industry-specific daily news from NewsEdge.

Computers: Systems, Terms and Acronyms is a book designed to explain technology in plain English to nontechnical professionals. From SemCo Enterprises.

eFinancialCareers.com now offers a new resume service designed to enable job seekers to post and recruiters to search the resume database.

Boston.com and BostonWorks.com, two online properties of the Boston Globe, add a continuing and career education portal powered by a technology that recommends relevant education to individuals seeking career advancement (a product developed by New York-based CE Technologies Inc.). Thanks to NewEnglandTechWire.

At My Next Job …
A new study on severance and benefits from Lee Hecht Harrison finds that managers and employers seeking employment want (among others): ongoing training opportunities (76%), flex time: (73%), cell phones/laptops (71%), outplacement services (69%), and tuition reimbursement (53%).

Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.




What does Bernard Hodes Group know about employer branding?



Here's a taste:

Q. How does employer branding differ from consumer branding?

A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the consumer's.
Employer branding is designing your box of cookies to give the consumer some kind of idea of the taste and texture of your offer.

Q. Chewy, or chocolate chunks?

A. Yeah. It's no different than that. You use marketing tactics to drive home a theme about your job. Clear and simple, so it sticks.

Q. So do you just adopt the company's consumer or business brand?

A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and software to the talent market isn't too hard. Pepsi, on the other hand, isn't as easy. The product is well known, like Apple, but there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a laid-back atmosphere? Hard driving? There's some work to be done here. You can't just port over ads about youth culture.

To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp

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