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interbiznet presents the Bugler
February 21, 2003


Users
Read John Sumser article in the Electronic Recruiting News.

Comings & Goings
Vincent A. Melchiorre, previously with Pepperidge Farm, is named the senior vice president and chief marketing officer of Tasty Baking Company, a Philadelphia, Pennsylvania, independent baking and snack cake provider … Armstead Ward, previously serving with the St. Paul Companies, is named as senior vice president human resources of Deluxe Corporation, St. Paul, Minnesota, holding company, with business units that include Deluxe Paper Payment Systems, eFunds, iDLX Technology Partners, and Deluxe Government Services … Nicholas Rogish, president and founder of Rogish Associates, will join DHR International as executive vice president of the healthcare and life sciences practice and managing director in the Columbus office … Massachusetts-based executive search firm The Onstott Group appoints Steven H. Maxwell, most recently with Russell Reynolds Associates, as president … Craig G. Smith, Robert L. Forman, and Simon J. Francis, all formerly with Heidrick & Struggles, man the new Menlo Park, California, office of executive search firm Christian & Timbers TMP Worldwide Executive Search appoints Lynne Boehringer as a partner in the Global Healthcare Sector and Legal Practice, Chicago office … New Jersey-based executive search firm Ken Clark International opens a Boston office and adds Keith Gaspard, coming from Heidrick & Struggles, as the managing director to head the firm's efforts in the region. Mr. Gaspard, previously a partner in the international technology practice of … SonicWALL, an Internet security solutions firm, appoints Lynn Butler, most recently with DoveBid, as vice president of human resources ...

Who's Placing Who
Connecticut-based executive search firm Richard Gros & Associates recruits Andy Euser, formerly with Frito-Lay North America, as chief people support officer for Dreyer's Grand Ice Cream Company … Tampa, Florida, executive search firm Lloyd Prescott and Associates places Fernando E. Lamas as managing director of global business development for Genesee Investments, coming from Credit Suisse First Boston … Colorado-based executive search firm EFL Associates/TranSearch recruits Rick Hughes as president and chief operating officer of the Convention and Visitors Bureau of Greater Kansas City … Norm Zarkin, president of New York-based search firm The Zarkin Group places Norman Morse as senior vice president sales and marketing of Harvey Lewis Imports … Chicago-based executive search firm Martin Partners places David G. Tuttle as vice president strategic finance of SSA Global Technologies.

Check the Calendar
February 26–27. CareerXroads Colloquium Diversity Staffing Conference. Le Pavillon Hotel, New Orleans.

March 4–6. Search Engine Strategies. Boston Park Plaza, Boston, Massachusetts.

March 25–27. ER Expo 2003. Loews Coronado Bay, San Diego, California.

March 26–27. Search Engine Strategies. Dockside, Cockle Bay, Sydney, Australia.

March 31–April 2, The SHRM Global Forum Annual Conference & Exposition. & Exposition. Century plaza Hotel & Spa, Los Angeles.

Beginning April 2. AIRS-New York Times Job Market Diversity Recruitment and Retention Summit Series. Series begins in San Jose.

June 22–25. SHRM Annual Conference & Exposition. Orange County Convention Center, Orlando, Florida.

Thank you
We really appreciate all of the information about the happenings in your workplace. Please keep the news coming.
Donna




What does Bernard Hodes Group know about employer branding?



Here's a taste:

Q. How does employer branding differ from consumer branding?

A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the consumer's.
Employer branding is designing your box of cookies to give the consumer some kind of idea of the taste and texture of your offer.

Q. Chewy, or chocolate chunks?

A. Yeah. It's no different than that. You use marketing tactics to drive home a theme about your job. Clear and simple, so it sticks.

Q. So do you just adopt the company's consumer or business brand?

A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and software to the talent market isn't too hard. Pepsi, on the other hand, isn't as easy. The product is well known, like Apple, but there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a laid-back atmosphere? Hard driving? There's some work to be done here. You can't just port over ads about youth culture.

To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp

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