interbiznet's
Recruiting News
FEATURES:
Trends Reports
News In Email:
Bugler
(
Sign-up)
Industry News
ERNIE
(
Sign-up)
ERN in Email
Reports:
2002
2001
Exec Summary
Briefs
Report Pricing
RESOURCES:
Top 100 Recruiters
Presentations
Recruiter's Toolkit
ERN Archives
ADVERTISING:
Our Rate Card
Today's
Electronic
Recruiting
News
|
| Author:
|
interbiznet presents the Bugler |
| February 20, 2003 |
Users
Read John Sumser article in the Electronic Recruiting News.
Check Out the Competition
Net Recruit UK is designed to provide recruiters with a one-stop guide to a network of individual web sites targeting different sectors of the 18-28 year old demographic.
Reveille
Wetfeet, a provider of online career information, will deliver indepth company and industry-specific profiles for all of the Net-Temps career channels from Accounting & Finance to Information Technology to Sales & Service.
eQuest will develop and host the network of
CityJobSearch job sites, covering about U.S. cities and Canadian provinces.
Greentree Systems releases Version 7.4 of its enterprise-level,
web-based iGreentree Employment System. Major enhancements include support for Microsoft Windows 2000 Server and SQL Server 2000, a new AdvancedSearch feature for performing complex database searches, improved resume scanning and automatic data loading of emailed resumes, among others.
The Cluen Corporation, developer of Encore Recruiting Software, expands Slingshot Mobile Search System. The new Slingshot VS enhancement is designed specifically for the RIM Blackberry and phone devices.
What Did You Get?
In 2002 the highest paid executives in America received an 5.9-percent increase in total cash compensation, according to the Executive Compensation Index figures released today by ERI Economic Research Institute and CareerJournal.com. The study also found that executive compensation continued to grow faster than annual company revenues, which rose only 0.89 percent in 2002.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
You are subscribed as: ##L@##H
| |
|
Home 
