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Today's
Electronic
Recruiting
News
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| Author:
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interbiznet presents the Bugler |
| February 18, 2003 |
Research Assistance
Read John Sumser article in the Electronic Recruiting News today.
Unemployment Insurance Weekly Claims Report
In the week ending February 8, the advance figure for seasonally adjusted initial claims was 377,000, a decrease of 18,000 from the previous week's revised figure of 395,000. The 4-week moving average was 389,000, an increase of 3,500 from the previous week's revised average of 385,500.
Check Out the Competition
Based in the United Kingdom, Splitdeal.com works by allowing recruiters from all major industry sectors to share candidates and jobs with each other when traditional recruitment techniques have failed.
Dropping Notes
Deploy Solutions, a provider of recruiting, hiring, and retention software and services, has closed a $21-million round of funding. Further details on the round are undisclosed.
Reveille
HotJobs improves its line of online search tools for job seekers and for companies that use its Professional Desktop and Resume Access product. New features include searching by local geographical information (including area code), by degree and school, and an increase in the number of candidate search agents and personalized features.
Kroger, a Cincinnati, Ohio-based national retail grocery chain, has chosen the Unicru Hiring Management System to optimize its workforce selection process.
HireWorks, provider of Web-based recruitment management solutions, releases a newer version of its eRecruiting and talent management solution. It is designed to provide organizations better control over their online recruiting processes to increase hiring quality, improve workflow efficiency, and ensure legal compliance.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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