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Today's
Electronic
Recruiting
News
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interbiznet presents the Bugler |
| February 14, 2003 |
Blue Heron Recruiting
Don't miss John Sumser article in the Electronic Recruiting News today.
Comings & Goings
Kerri Arman, formerly with TASA Worldwide, will lead the new Asia Pacific executive search division of Boston, MA-based staffing firm Aquent …
Pamela S. Hewitt, previously serving with The Quaker Oats Company, is appointed the vice president human resources of The Clorox Company …
Jill Cook is the new vice president human resources of Cummins Inc., a Columbus, Indiana, producer of diesel engines …
Gustin Partners, a leading executive search firm for the technology and financial services industries, opens offices in London and Rome, and names
Paul Basson, previously with POINT Information Systems, the non-executive director of European operations and Frank Juska, most recently with REBAR, as a senior partner for European searches …
Executive search firm Heidrick & Struggles International appoints Jory J. Marino as managing partner of its global chief information officer practice …
Executive search firm
Caliber Associates adds Robert J. Glaser as senior vice president to lead their East Coast operations in the Wayne, Pennsylvania, office …
Fran Heartwell is appointed the vice president human resources of Kerr-McGee Corp., an Oklahoma City, Oklahoma, energy and inorganic chemical company.
Who's Placing Who
Connecticut-based executive search firm Matlin Partners, LLC recruits Stephen Percoco as vice president worldwide sales of Deploy Solutions …
Chicago-based executive search firm Cook Associates places Wendy Vittori as vice president and general manager of Motorola Computer Group …
Illinois-based executive search firm J. Costello & Associates places William G. Mavity as president and chief executive officer of Paracor Surgical ...
Houston, TX-based executive search firm WalkerWilson Partners recruits Rodger E. Smith as president of enterprise consulting division of Black & Veatch.
Check the Calendar
February 26–27.
CareerXroads Colloquium Diversity Staffing Conference. Le Pavillon Hotel, New Orleans.
March 4–6. Search Engine Strategies. Boston Park Plaza, Boston, Massachusetts.
March 25–27. ER Expo 2003. Loews Coronado Bay, San Diego, California.
March 26–27. Search Engine Strategies. Dockside, Cockle Bay, Sydney, Australia.
April 2.
AIRS-New York Times Job Market Diversity Recruitment and Retention Summit Series. Series begins in Detroit, Courtyard Detroit-Downtown.
Make Sure your Company is in the News
Please send us your company news, personnel changes, and other interesting info.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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