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Today's
Electronic
Recruiting
News
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| Author:
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interbiznet presents the Bugler |
| February 13, 2003 |
Credentialed Recruiters
Don't miss John Sumser article in the Electronic Recruiting News today.
Reveille
Aquent, a Boston-based staffing firm, opens an executive search division across Asia Pacific. Aquent currently operates 10 offices in that region. The new division will be led by Kerri Arman.
Recruitment website specialists JobPositive releases JobPositive Version 3, which includes a number of new features, including Vacancy Assessment and Management, an Intelligent Search System, and an improved prescreening facility.
CareerJournal.com will power the job and resume databases for the IDG Enterprise Group of IT print and online publications. Career content, ranging from job-search to career-management topics will be integrated into each of IDG's sites. The new job databases will use the database technologies and services, including distribution and response-management database technologies, of CareerCast.
Executive Job Index
Executive Job Index, compiled by career management and recruiting resource center ExecuNet, reveals that after reaching a 52-week low during the week of December 29, 2002, the index increased 9.7 percent in January.
Separation of How Much and How You Do
BizJournals report on the sticky separation of performance reviews and pay raises.
The Address Book
National staffing company Corestaff Services, opens a new office in Durham, North Carolina, serving the Durham, Research Triangle Park, and Chapel Hill areas.
Executive search firm
Ken Clark International opens an office in Waltham, Massachusetts.
Executive search firm Christian & Timbers opens an office in Menlo Park, California.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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