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Today's
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interbiznet presents the Bugler
February 12, 2003


First Impressions
Read John Sumser article in the Electronic Recruiting News today.

Check Out the Competition
JobsNetWORK employment site focuses on professionals with information technology credentials. The service is free for job seekers. >From Software & Information Industry Association and the New York New Media Association.

New Combinations
Towers Perrin, a global management, human resource, and administration consulting firm, acquires Delphi Consultants, a Texas-based service provider specializing in implementing the SAP human resource module.

Reveille
iCIMS, a provider of web-based applicant tracking solutions, will market the JobVIPeR, service to its iRecruiter client base.

Under a new agreement, Monster will resell access to Eliyon Technologies service, providing access to a comprehensive database of information on people in business in addition to Monster's database of qualified job seekers.

The recruitment software package RDB Pro First Choice Software Limited has been upgraded to boost its flexibility and versatility. One of the enhancements is a document handling facility, designed to automatically produce documents, such as reference requests, from templates.

A new alliance, combining HireEnterprise, the talent management solution from Hire.com, with StepStone's European market reach, is designed to enable businesses to accelerate their time to hire, reduce costs, facilitate a direct relationship with candidates.

Family Finances
BusinessWeek Online reports that one in three wives now out earns her husband. But, according to Employment Review, the top tier is limited.

Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.




What does Bernard Hodes Group know about employer branding?



Here's a taste:

Q. How does employer branding differ from consumer branding?

A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the consumer's.
Employer branding is designing your box of cookies to give the consumer some kind of idea of the taste and texture of your offer.

Q. Chewy, or chocolate chunks?

A. Yeah. It's no different than that. You use marketing tactics to drive home a theme about your job. Clear and simple, so it sticks.

Q. So do you just adopt the company's consumer or business brand?

A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and software to the talent market isn't too hard. Pepsi, on the other hand, isn't as easy. The product is well known, like Apple, but there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a laid-back atmosphere? Hard driving? There's some work to be done here. You can't just port over ads about youth culture.

To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp

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