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Today's
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Author:

interbiznet presents the Bugler
February 11, 2003


First Impressions
Read John Sumser article in the Electronic Recruiting News today.

Check Out the Competition
Ambition 24Hours is a London-based healthcare recruitment agency, offering a wide range of temporary medical personnel, including doctors and support staff.

Reveille
Careers.telegraph.co.uk is a pay-for service designed to provide a detailed plan for securing the perfect job and offers a range of tools for jobseekers. From jobs.telegraph.co.uk, the dedicated recruitment, jobs, and employment news channel, and TMP Worldwide.

HotJobs reports that, for the 24-hour period following its Superbowl "Rainbow Connection" ad, the number of new résumé submission increased 53 percent over the same 24-hour period 1 week prior and that page views jumped 40 percent over the same time frame.

Convergys, a provider of outsourced billing, human resources, and customer care services, will provide outsourced human resources services to R.R. Donnelley, a Chicago-based provider of communications services for publishing, merchandising, telecommunications, capital markets, and financial services companies.

Calling In Well
USAToday.com reports on employees, who call in sick too often, run the risk of being fired or having their bonuses affected. Read on … maybe this would help with attendance … Yourguide.com.au reports on a strategic approach to workforce development to promote positive mental health and well being among workers.

Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.




What does Bernard Hodes Group know about employer branding?



Here's a taste:

Q. How does employer branding differ from consumer branding?

A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the consumer's.
Employer branding is designing your box of cookies to give the consumer some kind of idea of the taste and texture of your offer.

Q. Chewy, or chocolate chunks?

A. Yeah. It's no different than that. You use marketing tactics to drive home a theme about your job. Clear and simple, so it sticks.

Q. So do you just adopt the company's consumer or business brand?

A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and software to the talent market isn't too hard. Pepsi, on the other hand, isn't as easy. The product is well known, like Apple, but there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a laid-back atmosphere? Hard driving? There's some work to be done here. You can't just port over ads about youth culture.

To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp

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