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Today's
Electronic
Recruiting
News
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| Author:
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interbiznet presents the Bugler |
| February 10, 2003 |
Like Money
Read John Sumser article in the Electronic Recruiting News today.
From the Bureau
In the fourth quarter of 2002,
productivity dipped 0.7 percent in the business
sector as output increased 0.9 percent, but hours at work increased more, 1.5
percent (seasonally adjusted annual rates). A similar pattern of growth
occurred in the nonfarm business sector where output rose 0.8 percent, hours
increased by 1.0 percent, and productivity fell 0.2 percent. On an annual
average basis, productivity in both the business and nonfarm business sectors
rose 4.7 percent in 2002.
Payroll employment rose by 143,000 in January, and the unemployment rate
decreased to 5.7 percent. Employment in retail trade and construction
increased after seasonal adjustment, but most other major industries were
little changed.
New Combinations
Jobing.com acquires employment website CareersColorado.com The acquisition comes on the heels of Jobing.com's expansion into the Colorado market.
Reveille
The
TOP100 Online Recruitment Sites 2003 is designed to be a guide to all of the best online recruitment sites in the UK. The report contains all of the information you could need to evaluate the best site for you.
The Society for Human Resource Management redesigns and updates HR News and HR Magazine, its two key information sources to better serve the needs of its members and to offer more timely news and information for the HR profession.
It's More Than Black & White
Triangle.com reports on how some companies are expanding their definition of diversity.
Drop A Note
your company news, personnel changes, placements, and other tidbits of interest.
What does Bernard Hodes Group know about employer branding?
Here's a taste:
Q. How does employer branding differ from consumer branding?
A. "You first have to think of a job as a product. Like a box of cookies.
A job is on a shelf beside fifty other products, each begging for the
consumer's.
Employer branding is designing your box of cookies to give the consumer
some kind of idea of the taste and texture of your offer.
Q. Chewy, or chocolate chunks?
A. Yeah. It's no different than that. You use marketing tactics to drive
home a theme about your job. Clear and simple, so it sticks.
Q. So do you just adopt the company's consumer or business brand?
A. Sometimes yes, sometimes no. Apple, for instance, is a design culture.
Translating their slavish attention to product design and
software to the talent market isn't too hard. Pepsi, on the other hand,
isn't as easy. The product is well known, like Apple, but
there's no legendary Steve Jobs hovering over the staff. Is Pepsi Co. a
laid-back atmosphere? Hard driving? There's some work to
be done here. You can't just port over ads about youth culture.
To chew on the rest of this interview visit:
http://www.hodes.com/interviews/index.html?int_mury.asp
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