EOY
Read John Sumser's predictions for 2002 in the Electronic Recruiting News. We have listed the first few to peak your curiosity.
2002 will be a year full of surprising
innovations:
By midyear, the already indistinguishable
vendor marketing material will be filled with claims of the value of
"net services" or "web services". While Personic will be
leading the game by providing actual usable tools, the noise and confusion
will be astonishing.
Community Recruiting, the art of building a
social network of potential employees, will begin to demonstrate notable successes.
XML will begin to appear as a useful desktop
tool. This will be the starting point of the next wave, Gen4 (which will be
as important as the introduction of the web).
TMP will have to come to grips with the fact
that it can not be a player and an agency simultaneously. Ultimately, they
will have to follow the example set by Hodes. No one believes that media
planning can be objectively executed by a company that owns the major
properties that it recommends. TMP will have to choose one or the other.
Talent is what matters most.
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